Mastering Social Media Marketing for Small Businesses
Sandra Julian
Certified Business Coach & Mentor | Senior BDM | Podcast Host | Combining entrepreneurial ambition with cultural values.
Unlocking Social Media Success: A Guide for Small Business Owners
Marketing your small business on social media can feel overwhelming, especially if you're new to the scene or SM isn't your jam. To get some help, I sat down with Jodine McIntyre from Social Smarty and ask her to walk us through how to improve our confidence with social media, especially when we're not a digital native! Let’s dive into some practical tips that will boost your confidence and enhance your social media presence.
Confidence is Key
When it comes to social media marketing, strategy is crucial, but confidence is what truly drives success. Jodine understands this well, having faced imposter syndrome herself. Her motto, “YOU CAN’T GET IT WRONG,” is a testament to her belief in the power of self-assurance.
Here are some foundational steps to build your social media confidence:
Top Tips for Social Media Success
1. Choose the Right Platforms Focus on where your audience spends their time. Younger demographics favour Instagram and TikTok, while B2B audiences thrive on LinkedIn.
2. Utilise Insights Platforms like Facebook and Instagram offer tools to track engagement. Use these insights to tailor your content strategy.
3. Create Engaging Content Start small. Use B-Roll and stock videos if you’re camera-shy. Storytelling always trumps dry facts, and relevant captions and hashtags boost visibility.
4. Timing Matters Post when your audience is active. For example, parents might scroll in the evenings, while early mornings may catch farmers.
5. Engage Actively Don’t just post; interact! Spend 10-15 minutes weekly per platform liking and commenting on others’ content. It’s a powerful engagement tool.
6. Don’t Overlook YouTube Think of YouTube as a search engine. Create videos addressing common questions your audience has, and optimise titles and descriptions with keywords.
领英推荐
7. Recycle Content Repurpose long-form content into shorter posts. Reposting is not just easy but smart—catching your audience’s attention at the right moment can take multiple attempts.
8. Keep It Simple and Start Just begin. Create a workflow to stay efficient and let your confidence grow with experience.
Join the Social Smarty Community
Still feeling unsure? Consider joining Jodine’s membership, which guides you through setting up your social media, boosting your confidence, and maintaining consistency. With a supportive community and expert-led masterclasses, you’ll be well-equipped to handle your social media marketing.
For more tips and support, connect with Jodine:
Work with me:
If you're feeling stuck, tired of the hustle and grind, not sure what your next step is, or you're struggling to get any traction on your goals because you're bogged down with client work, then a single Business Clarity Coaching session is for you. Book your session www.sandrajulian.co/getcoached
You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way. then private 1:1 coaching is for you. Book a discovery call www.sandrajulian.co/coaching
that sounds fantastic. learning new tips is always a game-changer.