Mastering Social Media in 2023: Top AI Tools Every Marketer Should Know
Souliman ALAARAJ
CMO | Digital & Social Media Marketing Expert | Mentor and Consultant | Marketing Strategist
The digital landscape is ever-evolving, and in 2023, the fusion of artificial intelligence (AI) with social media management has become a game-changer. For brands and marketers aiming for consistency, engagement, and a deeper understanding of their audience, AI tools offer unparalleled advantages. Let's delve into the best AI tools that are revolutionizing social media management this year.
1. FeedHive :
Ideal for content recycling and conditional posting. Its AI Writing Assistant crafts posts tailored to your audience, and its performance predictions optimize engagement.
FeedHive pros:
FeedHive cons:
As a content creator, it's beneficial to repurpose your content. It's perfectly acceptable to take an old idea and present it in a new way, approach it from a different angle, or mix it with a current trend. In fact, as your followers increase, it's important to give them a full understanding of what you stand for, while also giving your long-time fans a refresher.
A helpful tool for writing is FeedHive. To access the AI Writing Assistant, first, create a new post and then locate the top-right corner of the window. Click on "AI Assistant" and enter your prompt. Within a few seconds, the output will appear with emojis and hashtags included. This feature operates similarly to ChatGPT but may require some searching.
And this is just the surface of all the AI-powered features here:
AI-powered performance predictions help you tune your posts for maximum engagement.
AI-powered content recycling helps you take posts you already published and reuse them in a new post for the same or different channel.
AI-powered conditional posting lets you set the AI to measure engagement for a post and, if it's high enough, fire a comment on that post with a link to an offer, for instance.
FeedHive offers the ability to organize your content schedule by creating post categories. For instance, you can designate Mondays for how-to posts, Wednesdays for inspirational content, and Fridays for short-form videos. Once these categories are set up on a weekly calendar, you can create posts and assign them accordingly. They will then be queued and published at the appropriate time and date.
The app is user-friendly and efficient, allowing you to easily navigate its features. If you require any assistance in getting started or transitioning to more advanced concepts, FeedHive University provides practical, step-by-step explanations through eight videos that can be completed in just over 20 minutes.
FeedHive price: The creator plan starts at $19/month for 4 social accounts with AI Writing Assistant included. AI hashtag suggestions and AI performance prediction are only available on higher-paid plans.
2. Vista Social :
A comprehensive tool that integrates multiple social media channels. Its AI-driven text generation ensures content is tailored for each platform.
Vista Social pros:
Vista social cons:
To effectively reach your customers, it's important to be present on the platforms they frequent. These could include Facebook, Instagram, Twitter, TikTok, Pinterest, Yelp, Trustpilot, YouTube, OpenTable, and Reddit. Vista Social has you covered by connecting to all of these platforms and acting as a centralized hub for all your social channels. This all-in-one app includes features such as post-scheduling, audience communication, review tracking, and TikTok/Instagram feed planning for a streamlined aesthetic.
With the help of AI, Vista Social's content generation features can assist in tailoring your posts to specific target audiences and user experiences across multiple channels. By using AI-generated text, you can easily adjust the length and depth of your posts to suit each platform. For example, a lengthy Reddit post can be repurposed into snappy Instagram captions or Twitter threads.
Vista Social Price: Free plan available for up to 15 posts/month/profile for 1 user. The lowest-paid plan, Pro, starts at $15/month for 5 profiles and 3 users.
3. Buffer :
Known for its scheduling capabilities, Buffer now uses AI to transform content ideas into diverse posts suitable for various platforms.
Pros:
Cons:
If you come across an account that posts similar content every week, it might seem like the content is shallow or spammy. This happens when too much content is repurposed. To avoid this, Buffer provides a way to manage your multichannel campaigns. This allows you to strike a balance between recurring and fresh content.
These campaigns are similar to traditional drip email marketing campaigns. You can use them to organize content topics, promotions, or seasonal posts, and space them out over the year. This creates a sequence of content for a particular topic or objective, making your feed more valuable for followers. It also allows you to mix new content with past valuable insights. As a result, your new followers will see your best content without having to scroll to the bottom of your profile.
At the bottom of your profile feed, Buffer has a helpful workflow to assist you in creating content for your social media channels. The Create tab allows you to jot down any content ideas you have throughout the day, which can later be refined with the AI text generator and scheduled across all your channels. Buffer also integrates with various platforms, including Google My Business and Mastodon, to ensure your campaigns are active and engaging all year round.
Buffer Price: Free plan available for up to 3 channels, 10 posts per channel, and 50 AI credits. The essentials plan starts at $6/month/channel, raising the limits to 2,000 posts and 150 credits per month.
4. Flick :
An innovative tool that transforms content ideas into multiple engaging posts.
Flick pros:
Flick cons:
If you're looking to improve consistency and grow your followers, you've probably realized that just one idea per post won't cut it. Repurposing your best-performing ideas over time is key to success, as it allows you to explore new angles and stay on top of current trends.
Enter Flick's Content Lab, your new go-to for idea generation. This platform provides a seamless workflow to discover and save your best ideas, flesh out potential posts, and publish them across all your social media channels. To begin, simply click the Brainstorm Ideas button, enter your topic, and let Flick source some general ideas. From there, you can add the most promising ideas to your list.
Next, Flick will generate four post ideas based on your selected topics. Each idea comes with a title, content suggestion, and helpful tips for successful execution, such as conducting interviews, creating a case study, or incorporating storytelling. You can save the ideas you like and request more if needed. With Flick's Content Lab, you'll never run out of fresh ideas for your social media content.
You can request as many ideas as you need with Flick's Content Lab. It ensures that you never run out of fresh content for your social media. Once you're satisfied with some post suggestions, you can select one and use the Content Assistant to create a basic post. You can generate and modify it as much as you like. With AI-powered rewrite and improvement, length and tone adjustment, and a useful hashtag generator, you can repurpose your channels. With just a few clicks, you can schedule them on your social media accounts, allowing you to quickly fill out your posting calendar with the results of this brainstorming session.
Flick has other ways to add more posts. Click the "Re-purpose Content" button to repurpose a blog post, YouTube video, or a previous social media post. Alternatively, if there's no content to repurpose, you can request more ideas from Flick.
Flick price: 7-day trial available. The solo plan goes for ￡14 per month (yup, GBP) for 4 social profiles and 30 scheduled posts per month.
5. Ocoya :
A gem for crafting compelling captions and hashtags using AI, ensuring your posts resonate with your audience.
Ocoya pros:
Ocoya cons:
Ocoya is an easy-to-use social media scheduling application that comes with a powerful AI copywriter feature. It can help you schedule your posts at the right time without any hassle of brainstorming ideas on how to write them.
To utilize the AI Copywriter feature, simply click the button on the dashboard, and then choose from any of the 56 available templates that cover a variety of needs. These templates can generate ad copy, interesting questions, and even rewrite text depending on your requirements for running multiple channels.
Once you type in your prompt and click "generate," you'll see the results along with a burst of confetti. For example, I ordered some "shower thoughts" for Zapier and received this interesting one: "With Zapier, it's like having a team of digital elves working on your behalf to connect apps and automate tedious tasks. Nothing is impossible in the world of automation." This can be a fun way to generate post ideas and engage with your followers.
You can easily create a post from any of these generated ideas, edit it with the social media preview on the side, add an image, emoji, and generate hashtags, all with just a few clicks. Once you're satisfied with your post, it's ready to go live at the time and date you prefer.
In addition to social media integrations, Ocoya also integrates with popular eCommerce platforms like Shopify and WooCommerce. This means you can easily pull in all the products from your online shop and create promotional posts without the hassle of copy-pasting. Ocoya is a great tool to help simplify your social media and eCommerce management.
Ocoya price: The bronze paid plan starts at $19/month for 5 social profiles and 100 AI credits.
6. Predis.ai :
Ideal for creating captivating carousels and videos, enhancing the visual appeal of your content.
Predis.ai pros:
Predis.ai cons:
When you need to create 30 posts quickly but have no ideas, it can be stressful. However, signing up for Predis.ai can help. With just a four-word prompt, it can generate copy, images, and even videos for your social media posts.
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After signing up, you'll receive a few generated posts to start with. You can choose a classic post with a caption and image or opt for an Instagram carousel with a set of images and a basic copy that you can customize. If you don't like a particular design, you can easily switch the layout and color scheme.
While Predis doesn't generate actual videos, it uses your prompt to search a stock video library to create a video post complete with text, images, and animations. However, some of the AI's media suggestions may be off-mark, so it's important to treat generated posts as first drafts that require editing.
Once you finalize a post, you can easily schedule it on your content calendar, and Predis will take care of the rest. The analytics page will provide core stats and information about your accounts, and you can set engagement goals on the dashboard.
Predis also offers a competitive analysis feature that breaks down engagement stats, content distribution patterns, and post types to help you learn from your competitors' successes and mistakes.
Predis.ai Price: Free plan available for 15 AI-generated posts with the Predis watermark. The solo plan goes for $29/month, offering 120 AI-generated posts and 60 competitor analysis runs per month.
7. Publer :
A master at generating post text and images using AI, ensuring your content remains fresh and relevant.
Publer pros:
Publer cons:
Do you feel like you never have enough free time to walk your dog, go on vacation, or hang out with friends? If so, Publer might be the social media management productivity tool you need. When you visit the landing page, you'll see the app's branding, but what's more important is what it offers.
Publer is a balanced platform with an easy-to-use interface and a wide range of features, including post-scheduling and content management tools. It also has some extras that make content creation faster and easier. For example, its AI content generation features can take care of text (including emojis) for you. Just type in a detailed prompt and ask for hashtags, and then click generate to get your results. With the GPT-4 integration, it might take up to 20 seconds to get your results, but they'll be even better.
In addition to text, Publer also offers an image-generation engine. You can generate beautiful images directly on the platform, such as heartwarming golden retriever pictures in oil painting style. You can add these images to your post with just a click.
When you're looking for inspiration, Publer's "Content" feature shows you the top headlines divided by country or category. This big-picture data can help you decide what to post next and how to steer your social media content strategy.
Publer is compatible with all major social media platforms, as well as some medium-weights like Telegram, Pinterest, and WordPress. With all these possibilities, you'll have more time to attend to life's pleasures or the more strategic parts of your business. It's up to you.
Publer Price: Free plan available for 3 accounts and 10 scheduled posts. The Professional plan goes for $12 per month, removing most of the limitations.
8. ContentStudio :
Stay ahead of the curve by keeping updated with the latest content trends.
ContentStudio pros:
ContentStudio cons:
Running a business can be time-consuming, and it's challenging to stay updated with all the topics you work on, especially when social media platforms don't offer excellent analysis. Fortunately, ContentStudio can help.
To use ContentStudio, hover over the Discover button on the top menu and select Content Feed. Add the topics you want to track, which will appear on the left-side menu, allowing you to switch between them easily. You can also view Cover Stories and Trending News to see general online activity.
The content feed provides metrics for each piece of content, including the total engagement and overall sentiment. If you want to share a story, click the Share button to open the post composer, and add comments to contextualize why your audience should care.
ContentStudio also allows you to track popular influencers on Twitter and Instagram and group them into lists to monitor their performance.
To save time, ContentStudio offers automation recipes, including bulk scheduling posts or recycling evergreen content at an interval to attract new followers without annoying long-time fans.
With ContentStudio, you can stay on top of your business and focus on exploring trends and influencers.
ContentStudio price: The starter plan goes for $25/month for 5 social accounts, up to 10,000 AI-generated words, and 10 AI-generated images per month.
9. Taplio :
For those focused on LinkedIn, Taplio offers seamless integration and AI-driven insights.
Taplio pros:
Taplio cons:
LinkedIn is transitioning from a formal, corporate atmosphere to a place where establishing a personal brand is key to advancing your career. Taplio is the perfect tool for navigating this new landscape.
It seamlessly integrates with LinkedIn's core functions, allowing you to write posts with an accurate preview, search for popular industry posts, and initiate conversations from the dashboard.
Taplio's AI feature is particularly useful when searching for trends and generating content. Simply click to create a post based on a popular formula, adjust it to your liking, and hit the post. Taplio also curates a list of top-performing posts, allowing you to stay current and share your own insights.
One effective strategy for growing your LinkedIn presence is commenting on other members' posts. However, doing so on the LinkedIn app can be tedious. Taplio simplifies this process by creating a filtered feed of the people you want to engage with, making it easier and faster to interact with others.
When you're ready to take the conversation to direct messaging, Taplio can assist with generating replies using AI. This tool streamlines the entire user experience, making it more efficient and rewarding. With Taplio, establishing your personal brand on LinkedIn has never been easier.
Taplio price: The starter plan goes for $39/month, offering content inspiration, advanced scheduling, and personal analytics.
10. Hootsuite :
With its diverse post templates, Hootsuite's AI-driven prompts add a touch of creativity to your content.
Hootsuite pros:
Hootsuite cons:
Hootsuite is an established name in social media management that now utilizes its own AI tool, OwlyWriter. It can swiftly generate a new post based on a URL, provide post ideas, and assist in quickly promoting content during holidays. What sets it apart as the best option for prompt variety is its use of common copywriting formula starting points, such as AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution).
While these AI features may seem basic, their integration with a complete social media management tool greatly amplifies their capabilities. Let's explore the most notable features.?
With Hootsuite, you can manage multiple social media accounts side-by-side on a dedicated page, providing a user's perspective and displaying key engagement metrics. This bird's-eye view is ideal for strategizing your next steps or assessing your post-performance.?
Another impressive aspect is the Analytics page, where you can create reports on a variety of metrics, from general awareness to a detailed breakdown for each platform. These reports can be saved for future reference, allowing you to keep track of important statistics. Additionally, you can add up to two other pages to compare your stats against competitors.
Hootsuite also offers an idea catalog with numerous templates for converting, educating, inspiring, and entertaining your followers. This includes limited-time deals and flashback Friday posts. Using AI, you can customize these templates with your own details and objectives, significantly reducing the time it takes to achieve a successful result.
Hootsuite price: Free 30-day trial available. The professional plan starts at $99/month, offering 1 user seat, unlimited posts and scheduling, and access to messages in one inbox.
Choosing the Right AI Tool: What to Consider?
AI Capabilities: Look for tools that offer advanced AI features like natural language processing, generative AI, and predictive analytics.
User Experience: The tool should be intuitive, with ample support and documentation to harness its features fully.
Platform Integration: The more social media platforms it supports, the better.
Time-saving Features: Automation capabilities that reduce manual effort are a plus.
Analytics: Comprehensive reporting features to gauge performance and adjust strategies.
Why Consider AI for Social Media Management?
The integration of AI in social media management offers a plethora of benefits:
Content Generation: AI tools can craft posts, and captions, and even generate images tailored to your audience's preferences.
Sentiment Analysis: Understand your audience's emotions and sentiments towards your brand, allowing for more targeted strategies.
Data Insights: Dive deep into audience behavior, preferences, and engagement patterns to refine your strategies.
Automation: Schedule posts, recycle content, and even set conditional posting parameters, all automated by AI.
In 2023, the synergy of AI and social media management is not just a trend but an essential tool for every marketer. By leveraging the right AI tools, brands can enhance their online presence, drive engagement, and foster deeper connections with their audience.