Mastering smart blocking & selective pricing in Google Ad Exchange.

Welcome to the fourth and very important edition of Ad Ops Round-Up.

In this newsletter we will master how to boost your ad revenue via smart blocking and selective pricing features of Google Ad Exchange or Adx. By learning and executing these two best features, you'll be able to avail the maximum potential of Google Adx.

But first, we must understand " blocking and pricing feature" of Google Adx.

What is Smart Blocking?

Smart Blocking is a cutting-edge feature that enables publishers to maintain full control over the ads displayed on their websites.

It leverages advanced machine learning algorithms to automatically identify and block ads that may be considered inappropriate, irrelevant, or detrimental to the user experience. This helps to ensure that only high-quality, relevant ads are shown to your audience, boosting user engagement and maintaining the integrity of your website.

With Smart Blocking, publishers no longer have to worry about harmful or intrusive ads slipping through the cracks.

It provides a seamless and user-friendly way to protect your brand's reputation while delivering a positive ad experience to your visitors.

What is Selective Pricing?

Selective Pricing is another game-changing feature that empowers publishers to optimize their revenue generation.

With this tool, publishers gain the ability to set different pricing rules for ad inventory based on various factors, such as the user's location, time of day, device type, and other relevant attributes.

By employing Selective Pricing, publishers can strategically adjust ad rates to maximize revenue from high-value traffic while maintaining competitiveness in other segments. This dynamic pricing approach ensures that you get the most out of every impression, driving higher returns on your ad inventory.

How to implement blocking and selective pricing in your Google Adx setup?

Now that you know about these cool features, you must be excited to use them in your Google Adx account.

No worries!

We've got a simple step-by-step guide to help you apply these features hassle-free.

Let's get started!

Step 1: Setting up Blocking

Blocking allows publishers to define certain criteria that restrict specific advertisers from bidding on their inventory. This feature comes in handy when you want to avoid displaying ads from certain industries or competitors.

Here's how you can set it up:

1. Sign in to Google Ad Exchange: Access your Ad Exchange account using your credentials.
2. Navigate to Blocking Controls: Once you're logged in, go to the "Blocking Controls" section in the Ad Exchange interface.
3. Create a New Rule: Click on "Create Rule" to set up a new blocking rule.
4. Define the Blocking Criteria: You can choose from various blocking categories, such as sensitive content, ad creative attributes, and more. Select the criteria that align with your desired restrictions.
5. Save and Apply the Rule: After configuring the rule, save it and apply it to your ad inventory.

Step 2: Implementing Selective Pricing

Selective Pricing enables publishers to offer their ad inventory to certain buyers at custom price levels. This flexibility allows you to prioritize higher-paying advertisers or offer discounts to specific buyers, maximizing your revenue potential.

Follow these steps to activate Selective Pricing:

1. Access Your Pricing Rules: Within the Ad Exchange interface, find the "Pricing Rules" section.
2. Create a New Pricing Rule: Click on "Create Rule" to initiate a new pricing rule.
3. Specify the Target Buyers: Select the buyers or groups of buyers to whom you want to apply the custom pricing.
4. Set the Price: Define the pricing type (e.g., fixed CPM, percentage adjustments), and input the desired prices for the selected buyers.
5. Save and Apply the Rule: Once you've configured the pricing rule, save it and apply it to the relevant ad inventory.

Step 3: Monitor and Optimize

After setting up Blocking and Selective Pricing, closely monitor the performance of your ad inventory. Analyze which advertisers are benefiting the most from your inventory and optimize your strategies accordingly. Regularly review and adjust your blocking and pricing rules to ensure they align with your advertising goals.

If you have any questions or need further assistance, our expert team is here to guide you every step of the way. Contact us at Ad Energizer

Here's to your continued success in the world of ads!

-> Check our portfolio here.

Best regards,

Muhammad Waqar Akram

Founder at Ad Energizer