Mastering School Website Analysis: Real Use Cases With Examples

by Eric Huguenin

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Schools need more than a digital presence.

They need a site that actively engages potential students and their families, guiding them effectively from visitor to applicant.?

In this post, we’ll dive into how to conduct a school website analysis to improve performance, identify opportunities, and use actionable data to drive meaningful results.

We’ll cover:?

Requirements for Conducting a School Website Analysis How to Conduct a School Website Analysis: A Step-by-Step Guide Analyze Traffic Analyzing Referral Sources Explore User Behavior Insights Analyzing Your Content GA4 AI: Analytics Insights Automating Your School Website Analysis

Requirements for Conducting a School Website Analysis

Before jumping into the analysis, there are two key elements you’ll want to keep in mind:

1. Have a clear question before diving into reports

Approaching reports with a specific question keeps you focused and on track. Think of it as heading to a store with a particular item on your list. Instead of browsing every aisle, you go directly to what you need. This approach not only saves time but also prevents information overload from irrelevant data.

2. Set Up Conversion Tracking in GA4

While you can still analyze performance without conversion tracking, you’ll be quite limited. Setting it up as soon as possible is key, as it lets you monitor the most important actions on your website, like form submissions or applications. For example, if people are filling out your contact form, improving this process can really strengthen your lead generation efforts. Instead of trying to improve everything, you can focus on what directly supports your website’s goals and make a real impact on your overall performance.

For this you’ll first need to clarify your goals.

Do you want to increase inquiries, encourage event sign-ups, or boost application submissions? Or All of them??

Clear goals will guide your analysis and help you focus on what truly matters.

Do your best to know your averages for your key metrics if you have enough data. For example: Number of Active users or Total users per month (or week) Number of pageviews (ex: Views for a sales page) Number of key events (ex: generate_lead, downloads etc.)

Measuring this data helps you quickly identify performance trends, providing valuable insights for further investigation.

How to Conduct a School Website Analysis: A Step-by-Step Guide

Most school websites today are powered by GA4, so this guide will walk you through analyzing your website using GA4’s tools and reports. Remember that there’s nothing set in stone regarding data interpretation. However, this is how the structure of our analysis generally is:

1. Analyze Traffic
2. Analyze Referral Sources
3. Explore User Behavior Insights
4. Analyzing Your Content
5. Automating Your School Website Analysis
6. GA4 AI: Analytics Insights

We’ll explore each of these in detail in their own sections.

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