Mastering Product Updates for Aspiring Product Managers
Sunil kumar R
Product Management - Intuit | Ex-Microsoft | ex-Flipkart | ex-Vizury | ex-Cisco | IIM Lucknow
?? Last week’s discussion on product updates was enlightening, with diverse insights that highlighted the complexity of this topic. Today, I’m delving deeper to share my perspective on effectively managing and communicating product updates.
?? Understanding Product Updates
Product updates are changes we make to enhance our product’s value and user experience. They can introduce new features, improve existing ones, or fix issues, all aimed at driving growth and showing users that we’re actively improving and responding to their needs.
Types of Product Updates:
??? The Three Pillars of Product Updates:
Target Audience: It’s crucial to communicate updates to the right users. In B2B, for example, not every product user needs to know about every feature update. Recommendation 1: Prioritize notifying users who are directly involved with or have shown interest in the feature. Recommendation 2: Admins should be informed about updates with broad product impact
Communication Channels: Select the most appropriate channels based on the update’s significance and user engagement preferences.
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Note of Caution: Avoid disrupting user tasks with updates, unless it’s a critical security issue. Also, be mindful of the frequency of updates to avoid overwhelming users.
User Engagement: The ultimate goal is to get users to act on the update, whether it’s trying out a new feature or adapting to a new workflow. Reinforce the update message and make it easy to act on like trying out a new feature Use videos or GIFs to clearly convey the update’s benefits. Nudge users at the right moment to maximize engagement
The key to successful product updates lies not only in the content but also in ensuring that users understand and embrace the changes. As product managers, our role is to guide them through this journey with clear, relevant, and timely information.
Principal Product Manager at Oracle || Tech-Savvy Product Maven: Crafting Customer Delight in SaaS
9 个月Thank you Sunil for sharing this quick knowledge nugget. Loved the various recommendations specially about customer engagement as this makes most sense when it comes to handling B2B SaaS product updates, catering to a wide range of industries and customers.