Mastering the Omnichannel Experience: Seasonal Sale Across Platforms
Effective management of seasonal promotions requires delivering attractive offers and skillfully adapting communication to the specifics of individual channels. Multichannel proficiency is a key element that enables businesses to not only survive sales periods but also to achieve better results and build customer loyalty by offering personalized and compelling shopping experiences through their favorite channels.?
Understanding how to use various platforms effectively allows businesses to better tailor their solutions to changing customer expectations during periods of high demand. This article will focus on the practical use of different channels in the context of seasonal sales.?
Landing page with current promotions??
Attractive promotions are an effective way to grab customers' attention and boost sales, and the first impression is crucial. A page with current promotions is the customer's first point of contact with the offer.??
How to make the most of it: Deliver to the customer, either by email or as a pop-up on the website, a landing page that dynamically updates with the latest promotions. A customer visiting such a page not only sees the best offers immediately but also receives personalized recommendations tailored to their preferences and behavior, which increases the chances of conversion.???
Pro Tip: Make sure your landing page is optimized for different devices, responsive and easy to navigate so customers can quickly find what they are looking for.?
In-app banner campaign??
Smartphones are constantly within reach and mobile apps are an integral part of everyday life. In-app messages using visually appealing and engaging content can inform about current promotions and encourage customers to take advantage of the offer.??
Imagine a scenario: A customer visits our website, browses products in a specific category (or brand, or specific products, etc.), then receives a mobile push message about a limited promotional offer in the app based on the specified in the scenario website browsing history. Upon clicking the push message, an in-app message appears with a personalized banner, also appropriately tailored to the customer’s previous actions or purchases and preferences. All elements of such an omnichannel campaign are completely automated.??
Pro Tip: Use the Time Optimizer's capabilities to display mobile push at the most appropriate time, increasing the likelihood of conversions.?
Predicting the likelihood of offline visit?
As part of the omnichannel strategy, it is crucial to create a consistent experience for customers across all platforms—both online and offline. Knowing when a customer visits our brick-and-mortar store can help to better understand them and enables companies to plan promotional campaigns and optimize resources in stores more effectively.?
Example scenario: By analyzing customer purchase data and leveraging predictive capabilities, you can predict which customers are likely to visit the brick-and-mortar store and target them with relevant, personalized messages. This way, you can increase sales, customer loyalty and satisfaction while reducing marketing costs. How does it work? Using the Synerise Predictions tool, which uses Artificial Intelligence and machine learning, you can create predictive models that assess the likelihood of each customer's offline visits. Based on this information, you can segment customers according to their propensity to make purchases in brick-and-mortar stores and tailor your offers and communication to them. For example, you can send them email, SMS or push messages with in-store invitations, discount coupons, news, or promotions. You can also monitor the effectiveness of your actions and optimize them in real time. This allows you to build a strong relationship with customers and encourage them to visit your store more frequently.?
Pro Tip: Integrate your online and offline communication channels to provide a consistent and seamless customer experience. Facilitate their transition from one channel to another, for example, by allowing online product reservation and in-store pickup.?
Personalized promotions on checkout with category slots??
Don't ignore dedicated discounts in your brick-and-mortar stores and their potential to increase revenue - the moment the purchase is finalized is the last opportunity to convince the customer to make additional purchases and return to our store.???
Imagine this scenario: After making purchases in the brick-and-mortar store, the customer receives a receipt with promotions. The system automatically generates personalized product recommendations based on their previous purchases, browsed categories, or even the time spent viewing specific products. These recommendations are presented as attractive promotions that can be used within 24 hours of assignment and printed with the receipt after the transaction.??
Pro Tip: You can combine this solution with a loyalty program.?
Benefits?
Benefits of implementing the above scenarios:?
Mastering the omnichannel user experience is not just a trend, but a necessity in today's e-commerce world. Using diverse sales channels allows you to maximize results even during seasonal sales. Implementing the use cases described can bring significant benefits to the business, increasing profits and improving the customer experience. Remember that the key to success lies in creating consistent and engaging solutions that meet the needs and expectations of today's consumers.?
Ola Wyszkowska , Junior Marketing Specialist