Mastering Media in the Freelance Age with Keyaira Boone
ALIZA LICHT
Founder of Leave Your Mark, helping businesses and individuals build powerful brands | Award-winning marketer, 2x bestselling author, speaker and podcaster | Personal branding expert as seen on GMA, in HBR, and more.
In this episode of LEAVE YOUR MARK , I interview Keyaira N. Boone , an accomplished writer, columnist, and co-author recognized for her work across multiple prominent media outlets. Keyaira shares her journey from aspiring full-time journalist to thriving freelance writer, offering invaluable insights into the evolving landscape of journalism. This is a must listen for PR people too!
She discusses the stigmas and challenges associated with freelance work, practical tips on managing time and finances, and how to navigate the complex dynamics between freelancers and editors. Keyaira also emphasizes the importance of personal branding, staying connected with true friends for mental well-being, and understanding media literacy. This episode provides actionable advice for anyone considering a freelancing career and highlights the resilience and strategic thinking required to succeed in the media industry.
00:00 Welcome to Leave Your Mark
00:26 Introducing Keyaira Boone
01:15 The Reality of Freelance Journalism
04:18 Navigating the Freelance World
05:50 Managing Freelance Workload
07:44 Challenges in Freelancing
15:15 Building a Personal Brand
21:52 Navigating Criticism and Authenticity
23:54 Balancing Personal and Professional Life
27:51 Respect and Reputation in Media
30:31 Challenges in Journalism and PR
39:40 Advice for Aspiring Journalists
40:42 Conclusion and Final Thoughts
LISTEN ON APPLE
LISTEN ON SPOTIFY
I'm seeking a change from classroom teacher to working in private industry
12 å°æ—¶å‰Nice episode; to some extent I’m still mastering media. Love you! ??