Mastering the MBA Connection: Alumni Outreach Strategies That Work

I often receive messages from aspiring MBA candidates seeking insights into their target business schools abroad. Over time, I've noticed patterns in the messages that truly capture my attention and those that, well, miss the mark. I'll share some Do's and Don'ts based on messages I've received, aiming to help you effectively connect with alumni and make the most out of your outreach.

The Good: Leveraging Mutual Connections

“I am running a <> by the name of <> and am also involved with <> as the Associate Director. I am looking to apply to IESE, Barcelona for round 2, and found you when searching for alumni in the education sector. Was wondering if you would be available sometime soon for a short call to discuss IESE and my application. I too am an ex-student of DPS RK Puram and post that went to <>. Have been involved in <> for about 3.5 years now. I also see that we have a common connection, <>. I have worked with him on some of his projects. He is doing some very interesting work!”

What works?

1. Connections matter: Starting with a connection, especially a shared school or mutual contact, can significantly enhance your message's impact. It immediately establishes common ground, making your introduction more relatable.
2. Good introduction: The respondent does not have to go through your LinkedIn profile to understand you making it easier to reply without making that extra effort.?

Another format to use:?

One-liner introduction followed by a very specific question or two (a couple of sample questions copied below from previous requests)

1. I wished to explore the IESE MBA from an IB/PEVC recruiting perspective and your feedback on the program from a Finance career perspective.
2. Research tells me that IESE is more of an industry-focused school, rather than consulting or finance focused. Is it a good choice to pursue an MBA if one wants to make a career in Finance (Asset Management) or Consulting (Strategy)?
3. Is IESE a good choice if one is looking to immigrate permanently? Chances of settling in Spain post-MBA?
4. I went through the IESE website and was trying to find out courses, electives or clubs which I would like to attend and mention in my applications. I found a few professors who are working in the education industry, but they are not teaching any of the courses in the first year. Secondly, I couldn’t find any electives or clubs which are related to the education industry. Do you have any idea about any courses/clubs or electives I can pursue?

What works?

Specific questions: Being direct with well-thought-out questions shows that you've done your research and are genuinely seeking personalized insights. Specificity is key; it keeps the conversation focused and engaging. Ask specific, well-researched questions demonstrating clear objectives.

Tip: Do have a list of specific questions in mind when you get on the first call with the alum. The more generic you are the easier it will be for me to lose interest in helping you.?

The Bad: Generic Compliments

“Trust you are doing very well.I see you have a great profile and an alum from IESE. I too am planning to apply to IESE this year and although have done quite a lot of research on the school, would be great to have your valuable perspective too so that I can make an informed decision.

It would be really helpful if I can get some of your time to understand your experience at the school. This would also help me develop a better understanding about the schools requirement from a candidate & help me craft a compelling application!”

Classic BS (good for an MBA applicant on track for a consultant role ??) with little background / connection, and no specific question. However, the good thing is that everyone loves to hear they have a great profile, and that softens up the ‘target’

What doesn't work:

1. Generic compliments: While compliments are a nice touch, generic praise without context can feel insincere. When you compliment, be genuine and provide specifics about what caught your attention.
2. Vague requests: Avoid generic requests for time or information. Alumni are more likely to engage when they see you have a clear purpose or specific questions in mind. Vagueness may lead to disinterest.

The Ugly: Minimal Effort Messages

“Congratulations on working your way to IESE Business School. I'm sure it is an enthralling experience. I'm currently pondering over my application at the same school and have some questions. Can you spare 15 minutes for a quick chat?”

Almost ugly, but at least the candidate congratulated me for the IESE experience (never mind that I graduated long back).?

“I'm currently looking for MBA schools in Spain. I don't know too much about the IESE and I would love to hear about your preparation and experience. Would you be able to chat for around 15 minutes?”

I am sure you might have a stellar resume. But I also have a job, and the KRA is not pitching IESE to you and converting you. My 15 minutes are worth something, and I am not sure how my preparation for the IESE application would help someone. ‘I don’t know too much about the IESE’ - Google, please.? I would have to be in a really good mood to favourably respond to this message.?

What doesn't work?

Minimal effort messages: Messages like, "I don't know much about IESE; can we chat for 15 minutes?" without any effort to research or understand basic information can be off-putting. Show that you've invested time in learning about the school. Assuming time value without a compelling reason.

Expressing impatience in a request: Expressing urgency with phrases like "I'd really appreciate a quick response" can be counterproductive. Remember, everyone has a busy schedule. A respectful approach is more likely to yield positive results.

Finally!

Initiate to communicate:

Remember, you might get a response even to an ugly message, but you won't get one if you don't initiate the conversation.

Craft your messages with care, and best of luck with your MBA journey abroad!