Mastering LinkedIn's 2023 Algorithm Changes!
Digital Stream
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Hey there, Digital Streamers!
Welcome back to another exciting edition of our Digital Stream LinkedIn Newsletter! Prepare to be immersed in the thrilling world of LinkedIn as we uncover the secrets of the 2023 algorithm changes that will revolutionise the way we connect, engage, and excel on the world's most powerful professional networking platform.
Hold on tight, because LinkedIn has unveiled its cutting-edge algorithm updates for 2023, and we're about to give you an exclusive front-row seat to the action! Get ready to harness the full potential of this powerful platform and ride the wave of success like never before. This is a game-changer, and Digital Stream is here to guide you through it all.
Decoding the Algorithm's Secrets
The LinkedIn algorithm changes in 2023 bring a fresh approach to content distribution and engagement. Here's what you need to know:
?? Quality Content is Key
LinkedIn is placing an even greater emphasis on high-quality, relevant content. Gone are the days of generic posts, the algorithm now rewards originality, expertise, and value. To succeed, focus on creating unique and insightful content that resonates with your target audience.
?? Video Takes Center Stage
Video content continues to dominate the digital landscape, and LinkedIn is no exception. The algorithm now prioritises video posts, giving them greater visibility. Embrace the power of video to captivate your audience, share your expertise, and forge deeper connections.
?? Engage to Succeed
Engaging with your audience is more important than ever. The algorithm favours content that generates meaningful conversations, comments, and shares. Actively participate in discussions, respond to comments, and foster a sense of community to boost your visibility and expand your reach.
?? Personalisation Matters
LinkedIn is tailoring the user experience to individual preferences. The algorithm takes into account each user's interests, connections, and engagement history to curate personalised content feeds. This means you must create content that resonates with your specific audience segments to maximise visibility and engagement.
Mastering the Art of Engagement
To thrive in the new LinkedIn landscape, focus on these key strategies:
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?? Build Relationships
Cultivate genuine relationships by engaging with your connections regularly. Like, comment, and share their content, and don't forget to respond to messages promptly. By nurturing these relationships, you'll increase the likelihood of your content being seen and shared.
?? Encourage Conversation
Craft thought-provoking posts that encourage your audience to share their opinions and experiences. Pose questions, seek input, and actively participate in discussions. By sparking conversation, you'll create a vibrant community around your brand.
?? Leverage Hashtags
Hashtags play a crucial role in content discovery on LinkedIn. Research trending hashtags relevant to your industry and incorporate them strategically into your posts. This will increase the chances of your content being seen by a wider audience.
?? Optimise Your Profile
Ensure your LinkedIn profile is complete, up-to-date, and showcases your expertise. Optimise your profile with relevant keywords and a compelling headline. A strong profile not only attracts connections but also increases your chances of appearing in search results.
In conclusion, by understanding the secrets of the revamped algorithm, such as the importance of quality content, the prominence of video, the value of engagement, and the significance of personalisation, you can position yourself and your brand for success. Embrace the power of building relationships, encouraging conversations, leveraging hashtags, and optimising your profile to stand out in the new LinkedIn landscape.
Stay tuned for more exciting updates, insider tips, and industry insights in our next newsletter. We are committed to keeping you ahead of the curve and shining brightly in the digital realm.
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President @ Momentum and AI Consultant | Helping bring #chambersofcommerce and their members closer together | Businesses, follow at @Momentum - The Business Growth Agency | Chambers, follow at @Momentum for Chambers
1 年I have to say... Since this new algorithm went into effect a few months back, I have seen the exact opposite of the desired effect. More "viral"-type content than ever. My long-form value posts used to get between 400-600 views reliably... Not that that's crushing it, but I was reaching my niche audience. Now, I watch them crawl up to 150, if I'm lucky. The other day I was recommended a post by LinkedIn - not just that it came in my feed, but recommended by LinkedIn - where the person had posted nothing of substance, and it had more than 200,000 likes... When I scrolled through the comments, it was obvious that the responses were all bots (e.g. "Nice post", "Great post", "Love this post", "Thank you for this post"). It happens, certainly, but if LinkedIn's algorithms are RECOMMENDING posts like that... There's something very wrong - particularly as it relates to what's written above. I actually cheered on these changes to the algorithm, because I thought they made sense. On paper, they still do. In practice, they've made #LinkedIn much less valuable of a tool over the past few months.