Mastering LinkedIn: How to Integrate a Unique Hyperlink in Your Profile

Welcome to all of this week's new subscribers to The Link Tank?? newsletter; my newsletter always focuses on the practical: Real, implementable strategies to increase your LinkedIn ROI,?sometimes focusing on the what but?always?focusing on the how

The world of professional networking has been revolutionised by LinkedIn, but are you optimising its features to their full potential?

One such feature is the ability to add a custom link to your profile - a premium feature that can dramatically increase your profile's visibility and engagement. It acts as a direct CTA (Call to Action), leading your connections to your website, portfolio, or even setting up an appointment with you.

Understanding The Importance of a Custom Link

Before delving into the process, let's understand why this feature is essential.

Increased Click-Throughs: By adding a custom link that directly leads to your website, blog, or portfolio, you significantly enhance the click-throughs from LinkedIn to your sites.

Prominent CTA: This feature stands out on your profile and acts as a robust CTA, directing people exactly where you want them to go.

Perfect for Marketers, Salespeople, and anyone who wishes to drive an action!: It’s an invaluable tool for social sellers, marketers, and salespeople, providing an opportunity to link to calendars, landing pages, and websites, facilitating booking discovery calls and sales meetings.

Where Does the Custom Link Appear?

The custom link is strategically placed to garner maximum attention and clicks. It appears:

• Within the search results when your profile appears
• Above your content in the feed
• Even in direct messages

This omnipresence of your CTA across the platform ensures that your audience is directed to the page of your choice whenever you are active on the platform.

What You Need: The Prerequisites

The ability to add a custom button on your profile is a premium feature on LinkedIn. Therefore, you would require a premium LinkedIn subscription to add this button and get your link.

Customise the Link? Not Yet!

Unfortunately, LinkedIn currently does not allow you to customise the text that will be added alongside your link. However, you do have a few pre-set options that you can choose from:

• Visit my store
• Visit my website
• View my portfolio
• View my blog
• Book an appointment

Each option is designed to cater to the various needs of different professionals on the platform. The 'store' and 'website' options are perfect for service websites and direct sales, whereas 'portfolios' and 'blogs' can help artists and creatives share their work. The 'book an appointment' option is useful for SDRs and salespeople to set up discovery sessions.

The Process: How to Get Your Unique Link

Now that you have your premium LinkedIn subscription, follow these steps to add a custom link to your profile:

1. Head to Your Profile: Start by visiting your profile page.
2. Click the Pencil Icon: This icon is located below your profile banner. Clicking this will allow you to edit your profile.
3. Find the Custom Button Section: Scroll down till you find the 'Custom Button' section.
4. Edit the Custom Button: Click on 'Edit Custom Button'. Instead of adding a simple link, click on 'Premium Custom Button'.
5. Choose Your CTA Statement: Select the statement that best fits your purpose.
6. Add Your URL: Add the URL where you want your visitors to be redirected.
7. Turn on Button Visibility: Ensure that your button is visible by turning on the button visibility.
8. Save: Finally, click 'Save' to apply these changes.

Wrapping Up

The addition of a custom link to your LinkedIn profile may seem like a minute detail, but it could have a significant impact on your professional networking. By directing your connections to your website, portfolio, or calendar, you can generate more leads, showcase your work more effectively, and make the most out of LinkedIn's networking power.

So, go ahead and leverage this feature to boost your LinkedIn presence and open up new professional opportunities. Remember, in the world of digital marketing and networking, it's the little things that make a big difference.

The power to stand out is in your hands. Use it wisely.

Is this helpful? Please leave a comment below.

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