?? Mastering the Key Consumer Profiles of 11.11 Shopping Festival ??

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Referencing the data released by Alibaba, we've categorized?5 different consumer profiles within the whole shopping festival period.

Understanding them and adapting your?strategy?to the?full cycle of the shopping festival can really make a difference, not only in sales revenue, but also?how the brand is connecting to the consumers.

Here's the 5?customer profiles?to take note of:

1. The Frontliner: Consumers who purchase only during the 1st and 2nd phase and become inactive after.
2. The Outlooker: Consumers who remain active and curious after purchasing during the 1st and 2nd phase.
3. The Observer: Consumers who are active from the beginning but only make purchases on the day (11.11).
4. The Committed: Consumers who only browse and purchase on the day (11.11).
5. The Faithful: Consumers who browse and shop during the entire shopping festival.

Regarding the?product category, we found out:?

• ‘The Outlooker’ occupies the highest percentage in the Beauty category.
• ‘The Observer’ represents the majority in the Fashion and Apparel category.
• Both ‘The Observe’ and ‘ The Outlooker’ are equally important for the Food and FMCG category.

Besides ‘The Frontliner’ and ‘The Committed’, the other 3 customer profiles, which stand?80%?of the 11.11 consumers,?remained active?during the whole shopping festival. Brands should take note of the change in consumer behavior among the phases.

It should also be noted that:

40% of the consumers are consistent in their consumer behavior and brands should maintain the stability with the right business strategy.?

On the other hand, the remaining 60% have?potential?to transform into other consumer profiles, brands should be adaptive to the impending trends and maximize on the new business growth.

SOURCE:?ALIZILA,?ALIMAMA

EXTRA READ:?ALIZILA

This article is from our Newsletter!?Please subscribe to support us!