Mastering the Holiday Rush

The Stats You Need to Know:

Digital Dominance: 87% of holiday shoppers rely on Google for research and purchases. A robust digital marketing strategy is essential for capturing their attention and driving sales.

Early Bird Gets the Worm: 21% of holiday shopping is completed globally by mid-October. This is your golden opportunity to grab attention early with targeted deals and clear communication of your brand value.

Research Reigns Supreme: 36% of consumers spend more time researching online before making holiday purchases. It is important to provide detailed product information, high-quality visuals, and engaging content to cater to this trend.ater to this trend.

Open to New Experiences: 50% of holiday shoppers are open to exploring new stores and brands. Utilize effective digital marketing tactics to convert these curious consumers into loyal customers

Winning Strategies for Every Stage of the Holiday Shopping Journey:

• Attract Early Shoppers: Leverage YouTube video ads to showcase your products and brand story. Use Google Ads Insights to tailor your messaging to trending holiday searches. Create a buzz with Performance Max campaigns highlighting upcoming sales and special offers.
• Convert High-Intent Shoppers: Prioritize fast and free shipping options on your website. Promote in-store pickup for added convenience. Ensure clear communication of return and refund policies to instil confidence in last-minute buyers.
• Engage Beyond the Holidays: Many consumers use the post-holiday period for self-gifting or to snag deals on items related to their New Year's resolutions. Run targeted ads promoting post-holiday sales to capitalize on this extended shopping window.

Bonus: Myntra Festive Sale Calendar 2024

1. Independence Day Sale: Aug 10 - Aug 15, up to 80% off + 10% off on bank cards
2. United In Sports Sale: Sept 1 - Sept 13, in association with Puma and Fit India
3. EPIC Fashion Sale: Sept 10 - Sept 13, 40-70% off on clothing + 10% off using Citi bank cards
4. Indian Premier Sale: Sept 18 - Sept 22, up to 50% off on clothing and accessories
5. Glow Up Sale: Sept 28 - Sept 29, up to 80% off
6. Myntra Big Fashion Festival: Starting from Oct 07, up to 80% off
7. Myntra Diwali Sale: Nov 1, up to 90% off
8. Myntra Black Friday Sale: Nov 25 - Nov 30, up to 80% off
9. Myntra Pay Day Sale: Dec 3 - Dec 7, up to 80% off
10. Myntra Christmas Sale: Dec 22 - Dec 25, up to 80% off
11. Myntra Year End Sale: Dec 25 - Dec 29, up to 80% off

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