Mastering the Google Knowledge Panel
For a minute, imagine that you are a cold prospect seeking the very services that you offer.
Let’s say you shortlisted two service providers, but one of them has a strong online presence with a neatly organized profile and featured snippets on Google, while the other has a negligible online presence.
Which service provider has impressed you more? Most probably, it’s the person with the magnetic aura on Google.
Well, you could emit that aura too.
Confused what a Google Knowledge Panel is? Google your favorite celeb and see the massive amount of info that gets populated right under the search bar.
Why You Need a Google Knowledge Panel
The Google Knowledge Panel is an information box on the right side of search results. It consolidates key critical details such as a short bio, photos, social media profiles, website links, and other relevant public information. Google pulls this data from trusted sources, offering a quick snapshot of your digital presence and boosting your authority online.
The Knowledge Panel stamps your authority and immediately builds your credibility.?
领英推荐
Here’s how you can make it to the Google Knowledge Panel:
Solidify Your Digital Presence
Get your website, social media, and blog articles to follow the same branding guidelines. The more robust your online presence, the better your chances of making it to the GKP.
Get Featured More
Google’s algorithms value external sources. Secure media coverage through podcasts, interviews, or PR features on credible websites.
Leverage Google’s Tools
The final icing on the cake is to claim your GKP by logging into the Google Search Console and updating your profile.
Feeling like all this might take forever to complete? If you’re interested, let’s hop on a call and chart a personalized 90-day roadmap to get you featured on the Google Knowledge Panel.