Mastering Flooring Warranties: Boost Customer Trust and Showcase Your Expertise

Hello flooring professionals,??

Let’s take a closer look at flooring warranties. While a 10-year warranty might seem like an instant selling point for your customer, it’s crucial to understand several key factors. This includes knowing exactly what is and is not covered in the warranty, as well as the conditions that need to be met in order to make a successful claim.?

What is covered under warranty?

Warping, cracks and delamination manufacturing defects are typically covered in a flooring warranty. Defects in flooring are the manufacturer’s responsibility and will be repaired or replaced at no additional cost to the consumer. Many warranties also cover common issues like fading or discolouration, helping to preserve the floor’s original look for longer. By making your customers fully aware of what is covered by a specific flooring warranty, they can make informed choices when investing in their home, as well as knowing that product faulty issues are not due to your flooring company's negligence. It protects the customer and your business to understand what's included in the warranty.??

What is not covered under warranty?

Flooring warranties generally do not cover damage caused by normal wear and tear, neglect, or improper installation. Additionally, incidents such as accidents, pet damage, or excessive moisture exposure are often excluded from warranty protection.?

Sunlight exposure and natural ageing are often excluded from warranty coverage. Therefore, it's important to consider practical factors, such as whether the flooring will be installed in a high-traffic area or if the window layout will result in prolonged direct sunlight.? If your customer has ideas to modify the flooring without the manufacturer's approval, then this will also not be covered.? To avoid any confusion for your customers, it’s essential to thoroughly review the warranty terms and conditions with them so they?understand what is and isn’t covered.?

Registering Your Flooring Warranty and Ensuring a Smooth Claiming Process?

To be eligible for warranty claims, you must register your product purchase following the manufacturer’s specified registration process. Make sure to gather all necessary information such as proof of purchase, product serial numbers etc... Warranty conditions usually include requirements such as notifying the manufacturer or retailer within a specific time frame after you or your customer has spotted the issue. Delaying this can lead to the denial of the claim. Additionally, most warranties require the original purchaser to provide proof of purchase, so it’s essential to keep receipts or invoices safe to prevent your claim from being voided.??

Proper installation by a professional like yourselves or by following the manufacturers’ guidelines must be carried out to make a claim. It’s vital to carefully follow the installation instructions to maintain the warranty’s validity. Not using the recommended underlayment or adhesives may make your claim defective.??

Unlocking the Benefits of Transferable Warranties?

When your customer decides to move house, they need to think about transferring the warranty to the new homeowners. Unfortunately, many warranties are not transferable, which can impact the value of the original homeowner’s property. Homeowners often make design improvements before selling to boost their property’s value and accelerate the sale. However, without a transferable warranty, this can backfire, as the lack of transferability may reduce the home's value instead of increasing it.?

On the other hand, while rare, transferable warranties do exist. It’s important to understand the purpose behind your customer's new flooring installation and recommend manufacturers that offer this type of warranty. By doing so, you can ensure a positive after-installation experience, enhance your brand’s trust, and generate excellent reviews of your expertise.??

Amtico’s Signature LVT flooring offers the reassurance of a Lifetime Warranty. This Lifetime Warranty is valid for the duration of the purchaser's lifetime. If the original purchaser decides to sell their property, the warranty can be transferred to the new owner and any subsequent owners, with coverage lasting up to 35 years from the original installation date.?

Why proper maintenance is necessary?

Whilst having a warranty offers that extra bit of protection, nobody intends to endure the hassle of having to make a claim. So, it's important for your customers to be made aware of how to clean and to look after the flooring based on the manufacturer's guidelines. Maintaining a consistent indoor environment is essential for preserving the condition of the flooring. Temperature and humidity fluctuations can cause the flooring material to expand or contract, resulting in issues like warping or buckling. By controlling humidity levels and using the correct underlayment, you can reduce these risks and extend the lifespan of the flooring.?

Rounding Up Warranty’s?

In conclusion, understanding flooring warranties and maintaining the right conditions for these floors are crucial steps in ensuring the longevity and performance of your customers' investment. By choosing the right warranty and advising your client on taking proactive care of their flooring, you can provide both peace of mind and lasting value to your customers.?

If you need expert advice or have any questions about flooring warranties, don’t hesitate to get in touch with the Aura Flooring sales office. Our trade counter closes for the holidays from 5pm today and will reopen on January 6th at 8:30am! Call us on 01908 803339 to order your flooring materials from over 140 manufacturers with nationwide delivery.

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