MASTERING FLASH SALES
The orchestration of a successful flash sale transcends the conventional retail experience, delving deep into the psyche of consumers gripped by FOMO. Flash sales not only attract new customers but fortify the loyalty of existing clientele. This retail phenomenon, epitomised by events like Black Friday and Cyber Monday, goes beyond mere sales; it's a manifestation of urgency that propels buyers into action within a compressed timeframe.
The retail tactic of flash sales not only maximises sales volume and revenue but also serves as a catalyst for inventory optimisation.
TIKTOK'S HOLIDAY SHOPPING INFLUENCE
According to ESW's US Holiday Shopping survey, #TikTok is swiftly transforming into a holiday shopping hub. 53% of consumers aged 18-29 plan to incorporate it into their holiday shopping, with 25% actively seeking out specific gifts through this social media platform.
ESW surveyed 900 US adults about their holiday shopping habits. View ESW's holiday shopping insights by clicking here to read this Chain Store Age article by Dan Berthiaume .
RUNNING FOR A PURPOSE
ESW team members recently went the extra mile as they crossed the finish line of the Irish Life Dublin Marathon. They ran with the mission of raising funds for UNICEF Ireland and other notable charities.
We applaud our team members for their relentless dedication and remarkable accomplishments!
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REDUCING HOLIDAY RETURNS FOR CONSUMER ELECTRONICS
Every January, brands and retailers grapple with a surge in holiday shopping returns, impacting profit margins and supply chains. This problem is particularly pronounced for consumer electronics brands, with return rates ranging from 3% to 15%. During the holiday season, these rates can soar even higher, posing a significant challenge.
Secure packaging, detailed product descriptions, customer reviews, product videos, and live chat support can help minimise post-holiday returns and enhance the customer experience.
SELL GLOBAL. FEEL LOCAL
ESW is the global direct-to-consumer ecommerce leader, empowering the world’s best-loved brands and retailers to make global shopping better, safer, simpler and faster.?
From demand generation, checkout, delivery, returns and customer service, to compliance, data security, fraud protection, taxes and tariffs our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets, with 100% carbon neutral shipping to consumers.
Thanks for referring to my article on TikTok holiday sales!