Mastering Executive Presence: 5 Essential Traits of Magnetic Leaders

"Leadership is not about being in charge. It is about taking care of those in your charge." - Simon Sinek

As a founder, have you ever wondered why some leaders naturally draw people in while others struggle to make an impact? It's not just about charisma or authority—it's something deeper. Let's dive into the five essential traits that define a magnetic leader, focusing on executive presence and the power of authentic leadership.

Identify Your Strengths

Understanding your strengths is the foundation of effective leadership. While many leaders believe they have a strong grasp of their abilities, it's often through their own lens. True self-awareness in leadership is achieved through feedback from those you lead. Unfortunately, obtaining honest feedback can be challenging. If a 360 review isn't an option, consider using the DISC Work of Leaders profile. This tool provides insights into your leadership tendencies and preferences, helping you lead more effectively.

A Gallup poll highlights that leaders who focus on their strengths are six times more likely to be engaged in their jobs. This engagement positively impacts the team, fostering a more motivated and productive work environment.

Embrace Authentic Leadership

Authentic leadership is at the heart of influence. Post-COVID, businesses are rebuilding, and as women in leadership, we have a unique advantage—using vulnerability to engage and lead our teams. Sharing moments of uncertainty and involving your team as collaborators can create a more cohesive and motivated team.

Forbes reports that 92% of employees are more likely to stay with an honest, transparent boss. Authentic leadership means showing your true self to your team, which fosters trust and connection. This doesn't mean over-sharing to the point of losing your team's confidence, but striking a balance that encourages investment and loyalty.

Master Impactful Communication

Communication is the language of leadership. Often, we believe we are better communicators than we are. Effective communication involves understanding your style and adapting to the styles of those you collaborate with.

Creating a communication cadence is essential. Larger corporations often have codified communication cycles, but as a growing business, it's crucial to establish regular communication patterns. Ensure meetings have set agendas and that you provide updates at consistent intervals. Moreover, always seek feedback to ensure your message is received as intended.

Harvard Business Review states that good communication can increase employee retention rates by 50%. Clear, consistent communication builds confidence and trust within your team, reducing misunderstandings and boosting morale.

Build a Supportive Network

Leadership can be lonely, and having a supportive network is crucial. Find mentors, coaches, and peers who can offer guidance and a space to vent frustrations. A strong support network helps you maintain your energy and focus, enabling you to lead with strength and consistency.

Create an Action Plan

Planning is good, but execution is better. Develop an action plan to improve your leadership skills. Identify areas for improvement based on feedback and self-assessment tools. Set measurable goals and timelines, just as you would for any business KPI.

For example, if you need to improve communication, outline specific steps and seek regular feedback to track progress. If you need to build your network, schedule time to connect with mentors or peers. An action plan ensures you stay focused on continuous improvement, benefiting both you and your team.

We've covered how to use your unique strengths to create more impact with your team and in your community. Remember to identify your strengths, embrace authenticity, master communication, build a supportive network, and develop a solid action plan.

It's time to put these pieces into practice. Start with two or three steps and build from there. You've got this, and I'm excited for your journey to becoming a magnetic leader.