Mastering Executive Interviews: A Guide for Writers and Journalists

By Aulia (Ollie) Rachmat Sungkar

Interviewing executive business leaders requires a refined approach. Unlike casual interviews, these conversations demand a balance of preparation, confidence and adaptability. While both writers and journalists seek valuable insights, the approach varies depending on the purpose and audience. Here’s how to level up and position yourself effectively during executive interviews.

1. Research Thoroughly

Before stepping into the interview, extensive research is critical. Understand the executive’s company, industry trends, recent announcements, and their personal leadership philosophy. This foundation allows you to ask informed, relevant questions that go beyond surface-level discussions.

For journalists, this means gathering diverse perspectives, reviewing prior coverage, and preparing challenging yet fair questions. For writers (such as those crafting brand stories or thought leadership pieces), aligning with the company’s messaging while maintaining authenticity is key.

2. Establish Authority and Credibility

Executives are accustomed to speaking with high-level professionals. To command their respect, demonstrate that you are well-versed in the topic. This includes dressing appropriately, maintaining a professional demeanor, and articulating questions clearly.

• For Journalists: Position yourself as a knowledgeable investigator. Your objective stance means being prepared to push for clarity on complex issues while maintaining professionalism.
• For Writers: If you’re writing for a corporate blog or thought leadership piece, establish credibility by referencing past work, industry insights, and demonstrating an understanding of the brand’s mission.

3. Frame Questions Strategically

Executives are often pressed for time, so structuring questions efficiently is crucial.

• Start with broad topics, then drill down into specifics.
• Use open-ended questions to encourage storytelling.
• Prioritize impact-driven questions, such as those that highlight business strategies, leadership lessons, and industry shifts.
• Writers and journalists can develop additional questions beyond those listed, tailoring them to the executive's expertise and industry trends.
• They also have the freedom to cite other relevant issues to establish connections with topics familiar to the interviewees. Executives are often pressed for time, so structuring questions efficiently is crucial.

Journalists may need to pose tougher, sometimes uncomfortable questions, ensuring accountability while staying respectful. Writers, on the other hand, should focus on drawing out compelling narratives that align with the brand’s objectives.

4. Control the Narrative Without Dominating

While executives may have their own talking points, skilled interviewers know how to steer the conversation productively. This means:

• Listening actively and adapting follow-up questions in real time.
• Reframing responses to get deeper insights.
• Maintaining composure if an executive attempts to sidestep a topic.

For journalists, maintaining control ensures a balanced, newsworthy piece. For writers, guiding the executive to provide quotable insights helps create engaging content.

5. Be Mindful of Tone and Body Language

Executives pick up on confidence and energy. Avoid appearing overly deferential, but also ensure you’re not overly aggressive. Strike a balance between assertiveness and respect.

• Maintain steady eye contact and an upright posture.
• Speak with clarity and authority.
• Avoid excessive note-taking that detracts from engagement.

6. Follow Up and Maintain Relationships

Post-interview follow-ups can lead to future opportunities. Send a thank-you note, clarify any lingering points, and, when possible, keep the line of communication open for future insights.

For journalists, this can mean securing access to exclusive insights down the line. For writers, fostering relationships with executives may lead to ongoing collaborations on content and thought leadership initiatives.

Final Thoughts

Whether you're a journalist seeking hard-hitting quotes or a writer crafting a compelling narrative, interviewing executives requires skill, preparation, and confidence. By leveling up your approach and positioning yourself as a knowledgeable and professional interviewer, you can extract meaningful insights that resonate with your audience.

Originally published on https://alveo.co.id/2025/02/14/mastering-executive-interviews-a-guide-for-writers-and-journalists/