Mastering Email Marketing: A Step-by-Step Guide to GoHighLevel Email Setup

Mastering Email Marketing: A Step-by-Step Guide to GoHighLevel Email Setup

Email marketing remains one of the most powerful tools for businesses of all sizes. If you're using the robust GoHighLevel (GHL) platform, you have a fantastic set of email marketing features at your fingertips. But understanding how to get everything set up to maximize your results can be a bit overwhelming at first. This guide will help!

Key Steps

Let's break down the key steps in setting up your GHL email:

1. Connecting Your Email Provider

  • Choose Your Provider: GHL integrates with popular providers like Gmail, Mailgun, and SendGrid. Consider factors like deliverability needs and cost.
  • Find Your Login Credentials: You'll need your username, password, and SMTP server details from your email provider.
  • Go to GHL Settings: Navigate to "Settings" in your GHL dashboard, then "SMTP".
  • Add Your Provider: Click "Add SMTP" and input your provider's specific information.

2. Verifying Your Domain

  • Why Verify? Verifying your domain significantly boosts deliverability. It shows email services that you control the domain you're sending from.
  • Access Your DNS Records: Locate your DNS settings within your domain registrar's control panel (e.g., GoDaddy, Namecheap).
  • Add Records: GHL will provide you with TXT and MX records. Add these to your DNS settings exactly as shown.
  • Wait and Verify: It can take up to 48 hours for verification. Go back to your GHL SMTP settings and click "Verify".

3. Creating Your First Campaign

  • Start a Campaign: In GoHighlevel, go to the "Marketing" tab and choose "Campaigns".
  • Choose Email: Select the "Email" option for your campaign type.
  • Design Your Email: GHL's drag-and-drop builder makes design easy. Use pre-made templates or build your own!
  • Focus on Your Subject Line: Keep it short, punchy, and engaging to boost open rates.
  • Write Compelling Content: Make it valuable and relevant to your audience.
  • Test Before Sending: Send a test email to yourself and thoroughly proofread it.

4. Important Settings and Best Practices

  • Custom Unsubscribe Link: A legal requirement! Luckily, GHL can easily set up a custom unsubscribe process for you.
  • Use Double Opt-In: This ensures users really want to subscribe, improving deliverability.
  • Segment Your List: Tailor emails to specific subscriber groups for better results.
  • Monitor Analytics: GHL provides detailed data. Use this to improve your campaigns over time.

Additional Tips

  • Warm Up Your Domain: Start sending emails at a low volume and gradually increase to maintain a good sender reputation.
  • Keep Your List Clean: Remove inactive subscribers to keep your deliverability rates high.
  • Be Consistent: Regular email communication builds trust with your audience.


By following these steps and keeping best practices in mind, you'll be well on your way to harnessing the power of email marketing within GoHighLevel. With a little practice, you'll become a GHL email pro, successfully connecting with your audience.

Ready to See How GoHighLevel Can Transform Your Business?

If all this sounds good, I highly recommend giving GoHighLevel a try. They offer a free trial so you can experience the benefits firsthand.


Affiliate Disclaimer: Please note that I may earn a commission if you choose to sign up for GoHighLevel using my link. This helps me create more helpful content for you!

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