Mastering Complexity = Supreme Simplicity
Simplicity is powerful. It breaks communication barriers, connects with natural human instincts, intuition and emotion and especially in this age of overwhelming undulating noise - provides a soothing escape of experience.
Simplifying something is easy (want to simplify a meal, remove everything on the plate but a single lonesome carrot).
??Simplifying something MEANINGFULLY is HARD. For to do this, one has to master the complexity at hand.?
Simplicity is the ultimate sophistication,” Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions. - Walter Isaacson on Steve Jobs
The pursuit of simplicity to me is intoxicatingly exciting. It forces the creative muscles to flex, an obsession on our users and customers and a relentless focus on their needs and wants.
2 great books to help this thinking: