Mastering Cold Email Deliverability with SmartLead

Dear LinkedIn friends,

Welcome to the latest edition of our lead generation newsletter! Today, we're diving into a crucial aspect of digital outreach: cold email deliverability. As many of you have shared in your kind comments and messages, this topic is more relevant than ever. Let's explore some key strategies to boost your email success and keep your lead flow strong.

1. The Domain and Email Setup

Start fresh with new domains, splitting your accounts 50/50 between Outlook and Gmail. This diversification is crucial, as noted by LinkedIn automation expert John Espirian: "Never put all your eggs in one basket when it comes to email providers."

Set up proper DNS settings (SPF, DKIM, DMARC) and limit each workspace to about 20 users maximum. Warm up your new accounts for two full weeks before sending any real emails.

1. The Sending Strategy

Use a tool like Smart Lead to match ESP providers, sending Gmail to Gmail and Outlook to Outlook. This simple step can significantly improve deliverability.

Clean and verify your lead lists. Remove spam trigger words from company names and avoid emojis or symbols. As LinkedIn outreach specialist Michaela Alexis advises, "Quality over quantity always wins in cold outreach."

Implement spin text throughout your campaigns to vary your messaging. Keep sequences short (2-3 steps max) and monitor your bounce rate, aiming to keep it under 3%.

1. Inbox Rotation

Rotate your inboxes to keep domains fresh. Use half your accounts for one month, then switch to the other half the next month. This strategy, while often overlooked, can dramatically improve long-term deliverability.

Remember to cap your sending at 25 emails per day per account and gradually ramp up after the warm-up period.

By following these steps, you'll be well on your way to improving your cold email deliverability and boosting your lead generation efforts on LinkedIn.

As always, I'd love to hear your thoughts and experiences. Feel free to share this newsletter with your LinkedIn connections to spread the value.

Want to dive deeper into smart lead generation strategies? Check out Smart Lead through my link: https://www.sherifawad-filmcritic.com/smartlead

Don't forget to join our LinkedIn group, where we share more tips on LinkedIn automation and lead generation: https://www.dhirubhai.net/groups/13007456/

Thank you for your continued support and engagement. Your comments and messages mean the world to me!

Best regards,

Sherif