Mastering ChatGPT Prompts: Strategies & Examples for Crafting Effective AI Interactions
Mastering ChatGPT Prompts: Strategies & Examples for Crafting Effective AI Interactions

Mastering ChatGPT Prompts: Strategies & Examples for Crafting Effective AI Interactions

ChatGPT prompts constitute the directives or inquiries inputted into the artificial intelligence (AI) interface, eliciting responses from the system. A prompt generally comprises key phrases and keywords designed to initiate a response. By inputting a question or instruction into ChatGPT, users can engage the AI in a manner akin to a conversational interaction.

In this article, we shall explore various strategies for crafting effective prompts for ChatGPT. These tips are intended to enhance the quality of interactions with the AI, ensuring that users obtain meaningful and relevant responses.

Additionally, we will highlight some exemplary ChatGPT prompts that have been particularly successful in generating useful outcomes. Through these insights, users can optimise their use of this advanced AI technology to achieve better results.

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How to Craft Effective Prompts for ChatGPT: Professional Insights and Tips

Crafting effective prompts for ChatGPT is essential if one desires to elicit useful and relevant responses. This process, known as prompt engineering, involves providing clear and specific phrases and instructions to guide the AI's output.

When interacting with ChatGPT, the quality of the input significantly influences the nature of the output. Thus, understanding how to formulate your prompts strategically can profoundly impact the effectiveness of the responses. A well-constructed prompt leads to more accurate and helpful replies from the AI.

ChatGPT has been developed by engineers who have trained it using extensive datasets comprising vast quantities of text. This training has endowed ChatGPT with a substantial knowledge base, mirroring human conversational patterns and responses. The AI utilises this information to predict the most likely subsequent word in a sentence, drawing from its 'reading' of the data.

Each interaction with ChatGPT enhances its ability to produce responses that are increasingly aligned with the user's needs. Therefore, providing precise and thoughtful prompts is crucial. By doing so, you enable the AI to generate the most appropriate and contextually accurate replies, optimising the effectiveness of your interactions with this advanced language model.

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Crafting Effective Prompts for ChatGPT: A Step-by-Step Guide to Enhancing Interaction

To enhance your interactions with ChatGPT and ensure the generation of more precise and contextually appropriate responses, it is essential to follow a structured approach when formulating your prompts. Below are detailed steps to guide you in crafting effective prompts for ChatGPT:

·???????? Provide Contextual Details:

To optimise the accuracy of ChatGPT's responses, it is crucial to include relevant details that encapsulate the specific scenario or context. This may encompass background information, specific facts, or user preferences. Such details enable the AI to grasp the essence of your inquiry or task, thereby tailoring its replies more effectively.

·???????? Feed It Content or Reference Material:

Domain-specific knowledge: If your queries are specific to a certain domain, company, or industry, it is beneficial to provide content that introduces ChatGPT to the relevant terminology and best practices.

Consistent style and tone: To maintain coherence with your brand or desired writing tone, share examples or content that exemplify these aspects.

Fact-checking and accuracy: Enhance the reliability and precision of ChatGPT’s output by supplying it with verified information or resources.

Specialised instructions or guidelines: If there are particular legal, compliance, or other guidelines that ChatGPT needs to adhere to, make sure these are clearly outlined.

·???????? Clearly State the Desired Topic or Task:

Clearly specifying the task or topic you wish ChatGPT to address helps in focussing its responses, thus avoiding deviations or ambiguities in the output. This clarity is instrumental in achieving results that meet your expectations.

·???????? Set Parameters:

Define constraints to guide ChatGPT’s responses within specific boundaries. This includes setting limits on the number of words, characters, and sentences, as well as specifying the number of desired outputs. These parameters help in tailoring the responses to fit your exact requirements.

·???????? Specify Format:

Indicating the desired output format assists in directing the AI to produce content in a specific style, such as a short story, a meta description, or a formal report. Explicitly stating the format ensures that the generated content aligns with your requirements.

·???????? Refine the Prompts:

Should ChatGPT’s initial response not meet your expectations, you have the option to refine your original prompt. This can involve editing the prompt or rephrasing it with different wording to enhance clarity and guide the AI towards generating more accurate results.

By following these structured steps, you can significantly improve the quality and relevance of the responses generated by ChatGPT, ensuring they are well-aligned with your specific needs and preferences.

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Example ChatGPT Prompts for SEO

  1. Write a 150-character max meta description on [topic]. (Copy and paste the article’s introduction so ChatGPT can pull from it.)
  2. Write five FAQs with answers using these keywords [insert keywords].
  3. Write 10 subheadings for a blog post titled [title].
  4. Write schema markup with JSON and HTML code for the following [questions/topics/recipes].
  5. Generate a list of at least 20 keywords related to [topic].
  6. Summarize this article about X and link to it. [Insert article].
  7. Create a keyword list for my SEO agency around [topic word or phrase] and cluster the list based on the sales funnel, from top to bottom of the funnel keywords.
  8. Create a list of high-authority websites in [industry].
  9. List all the long-tail queries related to [keyword].
  10. Create an outline for an article about [topic]. The brand voice is [description]. Start with [first section idea], then go into [second section idea], then finish with [last section idea].
  11. Generate hreflang tags for a web page targeted to [country] in [language].
  12. Create an XML sitemap including these urls [URLs].
  13. Create a code to use the Google Search Console API to index all of my webpages, not just a sample of 1,000.
  14. Generate a RegEx in RE2 syntax to [description] for Google Search Console.
  15. Suggest five blog post title ideas for the primary keyword [keyword] for [targeted audience].

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Example ChatGPT Prompts for Marketers

  1. Create a LinkedIn post under 150 words using this [insert copy here].
  2. Create an Instagram carousel with [number] slides using this [insert copy].
  3. Write persuasive Google Ad copy for a campaign targeting [keyword], focusing on our product [product name], using this [insert information about the product or campaign].
  4. Craft an email to customers for [company] who haven’t purchased from us in [number of months]. Include this offer [offer details].
  5. Write [number] CTA messages about [insert material here]. I want [number] combinations of one header and one subheading.
  6. Write a 60-second YouTube script for [product or service name] using [insert information here] about the company.
  7. Write my weekly newsletter, including [number] headings and [number] two-to-three-sentence paragraphs about [insert content here].
  8. Come up with [number] YouTube video ideas for [company] about [topic].
  9. Turn the data below into a case study with the following format: (1) Challenge (2) Solution (3) Result. Data: [paste data]
  10. Create a landing page copy for a limited-time discount on [product or service]. Use [number] header combinations with the following product features [insert product feature list].
  11. Propose a referral program to incentivize existing customers to refer our [product or service] to their networks.
  12. Suggest [number] compelling taglines for a new brand campaign for [product] targeting [specific demographic].
  13. Design a lead magnet or downloadable resource to attract potential customers to our website [website URL]. Here is information about our product to help you: [insert product information].
  14. Create the structure for an infographic highlighting the key benefits of our [product or service]. Here is information about our product to help you: [insert product information].
  15. Come up with [number] Instagram Story ideas for [company name] relevant to [target audience] using a brand voice that is [brand voice].

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Example ChatGPT Prompts for Content Creation

  1. Write an introduction for a blog post on [topic] using the following keywords: [keywords].
  2. Develop a step-by-step tutorial video on [topic] for our YouTube channel. Include the following info: [insert additional information here].
  3. Craft a content calendar with [number] blog post ideas, including these keywords [insert keywords]. Spread the blog posts out across 3 months.
  4. Create a checklist for conducting market research before launching a new product or service.
  5. Generate a list of 10 thought-provoking discussion questions for a blog post about [topic].
  6. Write a script for a podcast episode discussing the benefits of [topic].
  7. Develop a whitepaper on [topic]. Keep it under [number of words]. Here is the information to help: [insert additional information here].
  8. Write a series of email newsletters providing tips and tricks for [topic].
  9. Rewrite this bulleted list to start with the same [part of speech].
  10. Rewrite this paragraph as a bulleted list.
  11. Summarize this expert interview. [Insert interview]
  12. Write a short DM to [creator/business] that persuades them to partner with me for [topic]. Include two to three reasons why it makes sense for us to partner together. Here is information on this creator: [insert information]
  13. Trim this content down to fewer than [X sentences/words/characters].
  14. Rewrite this paragraph for clarity.
  15. For WordPress: Write HTML hyperlinks for these header 2s [insert headers] with header tags.

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Example ChatGPT Prompts for Social Media Marketing

  1. Structure an attention-grabbing Instagram carousel post highlighting [insert brand/product features].
  2. Create a Twitter thread featuring tips and tricks for [insert topic]. Include this information: [insert information].
  3. Write a Facebook post inviting followers to share [topic].
  4. Craft a short LinkedIn post about [topic/keyword]. Use this supplementary information: [insert a paragraph here].
  5. Create a Pinterest pin description dedicated to [topic] and [features].
  6. Create [number] LinkedIn polls about [insert topics].
  7. Write a short social media post for [social media channels] explaining our holiday hours are [insert times] but letting people know they can shop online.
  8. Generate [number] post ideas for [social media platforms] for a [company industry] company, focusing on [company-related topics]. Create [number] Pinterest board ideas for a [company type] company.
  9. Write a [social media channel] post sharing this inspiring customer success story and how our [product or service] made a positive impact: [insert customer story].
  10. Develop a series of LinkedIn posts sharing industry insights and thought leadership on emerging marketing trends in [topic]. Here’s a list of trends to get started [trends list].
  11. Write a TikTok biography for my company. Here’s information about my company [insert information here].
  12. Create a TikTok video idea demonstrating [topic].
  13. Write a LinkedIn post promoting our new ebook about [topic]. Describe this in [word count] words or less and include this URL: [website URL].
  14. Rewrite this blog post section as an Instagram caption: [insert paragraph].
  15. Create a list of top hashtags for a social media post about [topic].

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Example ChatGPT Prompts for Advertising

  1. Create an advertising campaign about [product/service] targeting [target audience]. Include [number] messages and slogans and choose the best promotional media channels based on our product offering. [Insert supplemental information]
  2. Develop a comprehensive advertising campaign strategy for launching a new product in the market. Here’s our product information: [insert product information]
  3. Create a catchy slogan for a [industry] brand that encapsulates their brand identity and motivates potential customers. Here are their brand voice guidelines [insert brand guidelines].
  4. Write a persuasive 30-second radio script for [product/service/brand], highlighting their current promotions. [Insert information about product/promotion]
  5. Propose creative ideas for a viral marketing campaign that generates buzz and engages users on social media platforms.
  6. Develop a storyboard for a TV commercial that showcases the benefits and usage of [product/service] targeting [target audience].
  7. Provide descriptions for a series of online banner ads for an ecommerce website, promoting their seasonal sale with compelling visuals and call-to-action messages. [Insert supplemental information]
  8. Create a targeted advertising strategy to reach and engage a specific demographic for [product/service].
  9. Write a script for a YouTube pre-roll ad that grabs viewers’ attention within the first five seconds and drives them to take action. [Insert supplemental information]
  10. Propose innovative influencer marketing collaborations for a [product/service] to increase brand awareness and customer acquisition.
  11. Develop a buyer persona for a [interest] enthusiast who enjoys attending [event type].
  12. Suggest [number] strategies for lead generation in [market] and [industry].
  13. Write a 15-second advertisement script about [product/service].
  14. List common challenges faced by [insert buyer persona description].
  15. Write a script for a YouTube post-roll ad that ends with a compelling CTA for [product/service].

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Example ChatGPT Prompts for Sales

  1. Develop a compelling sales pitch for a potential customer highlighting the unique features and benefits of our [product/service]. Here is information about our product/service: [insert information]
  2. Write a follow-up email to a lead who has shown interest in our [product/service], addressing any concerns they may have and offering additional information.
  3. Create a persuasive sales script for a telemarketing campaign to generate leads for our [niche] company.
  4. Develop a personalized proposal for a potential client, outlining the specific solutions our [product/service] can provide to address their pain points. Here are their pain points: [pain points list]
  5. Generate a list of objection-handling techniques to overcome common customer concerns during sales.
  6. Write a cold email sequence for nurturing partnerships.
  7. Develop a referral program for existing customers to incentivize them to refer their contacts to our [niche] company.
  8. Create a sales presentation deck highlighting the advantages and ROI of our [product/service] for a [industry] client at [company name].
  9. Write a LinkedIn message template for reaching out to prospects in a specific industry [industry].
  10. Develop a competitive analysis report comparing our [product/service] with top competitors, highlighting our unique selling points and market advantages. Here is a list of our competitors with their main features [insert competitors with features]
  11. Create a lead qualification questionnaire with [number] questions for sales representatives to evaluate and prioritize potential prospects.
  12. Write a sales script for a product demonstration video showcasing the main features and benefits of our [product/service].
  13. Develop a strategic follow-up plan for nurturing leads who have shown initial interest but haven’t made a purchase yet for [product/service].
  14. Create a customer retention strategy that includes personalized offers, loyalty programs, and proactive communication.
  15. Develop a sales playbook outlining the step-by-step process, key selling points, and objection-handling techniques for our sales team. [Insert supplemental information]

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Example ChatGPT Prompts for Customer Service

  1. Develop a step-by-step guide on handling angry customers, including [number] de-escalation techniques and conflict resolution strategies.
  2. Write an email response to a customer inquiry regarding product availability, providing them with alternative options and suggestions. Here is information about the product/service [insert information].
  3. Create a customer service script for handling billing inquiries, including how to address billing discrepancies and process refunds if necessary.
  4. Develop [number] guidelines for creating personalized customer experiences, emphasizing the importance of active listening.
  5. Write a live chat response to assist a customer named [customer name] in troubleshooting a technical issue with [problem], providing clear instructions and links to relevant resources.
  6. Create a template to respond to customer feedback or reviews, demonstrating appreciation for their input and outlining the steps to address their concerns.
  7. Write [number] FAQs addressing common questions and concerns about our product or service [product/service information]. Include answers as well.
  8. Write a social media response to a customer complaint about our [product/service]. [Insert information about the product/service]. Here is the complaint: [customer complaint].
  9. Create a template for proactive customer outreach for [company name] in [industry].
  10. Develop a guide on effective cross-selling and upselling techniques, including identifying and presenting relevant product suggestions to customers.
  11. Write a script for a service phone call to assist a customer in navigating our online ordering system.
  12. Create a template for addressing shipping delays or order tracking inquiries.
  13. Write a response to a customer request for a refund outside of our refund policy, offering alternative solutions such as [insert solutions here].
  14. Create a customer satisfaction survey template, including key questions.
  15. What are cross-selling strategies I can use for this [industry]?

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Example ChatGPT Prompts for Ecommerce

  1. Recommend complementary products that go well with a customer’s recent purchase of [item].
  2. Provide a step-by-step guide on how to set up Google Tag Manager (GTM) to track Facebook Custom Conversion events triggered by a callback button click using JavaScript.
  3. Craft an upbeat 50-word product description for [insert product information].
  4. Create a friendly chat message for [company name] to explain our hassle-free return policy: [insert return policy].
  5. Modify the product titles in the provided list by adding keywords [insert keywords] where appropriate.
  6. Write a persuasive email to encourage customers to sign up for our newsletter and receive exclusive discounts, product updates, and insider tips. [Insert supplementary information]
  7. Develop a marketing campaign for [product/service], including strategies for social media promotion, email marketing, and influencer collaborations.
  8. Write a compelling call-to-action (CTA) button copy similar to “Shop Now,” “Add to Cart,” or “Get Yours Today!”
  9. Generate a list of [number] FAQs with answers for our customer support team.
  10. Develop a loyalty program that rewards customers with points for their purchases, referrals, and social media engagement.
  11. Act as an ecommerce merchandising expert. Create product collection descriptions for [brand]. [Insert brand information here]
  12. Write an SMS campaign for our product [product information].
  13. Come up with [number] ideas for newsletter sign-up CTAs.
  14. Write a list of [number] of audience demographics that might want [product/service].
  15. Write 10 Google Ads headline variations with only 30 characters.

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Example ChatGPT Prompts for Developers

  1. List [number] potential topics for beginners for a mobile app development course.
  2. Provide [number] creative ideas for implementing animation effects in a web application.
  3. Develop a flowchart for a software testing process on a large-scale project.
  4. Suggest [number] ideas for a game development course engaging game developers.
  5. Give me [number] ideas for incorporating the SOLID principles in my object-oriented design.
  6. Suggest [number] ways to handle user authentication in a web application for improved security.
  7. Describe [number] potential use cases for implementing machine learning algorithms in a data analysis application.
  8. Write down [number] potential topics for a workshop on agile software development practices.
  9. I want you to act as a brainstorming assistant and suggest [number] ideas for a coding challenge that will test the problem-solving skills of junior developers.
  10. Can you give me [number] unique ideas for a user interface component that will enhance the user experience of a mobile app?
  11. Develop a RESTful API for a customer management system using Node.js and Express.js.
  12. Convert the following Python code to Java: [code snippet].
  13. Make ChatGPT act as a code formatter. Provide the input code, and it should format it according to the language’s style conventions.
  14. Generate sample data for testing a social media analytics platform. The data should include [insert parameters].
  15. I want you to act as a software architecture consultant. I’m designing a scalable microservices-based system and need guidance on which architectural patterns and technologies to use.

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Example ChatGPT Prompts for User Experience (UX)

  1. Generate a list of [number] user interface (UI) design requirements for a [product].
  2. Develop a PDF typography style guide for a web application, including font families, sizes, and usage guidelines.
  3. What are the key UI considerations I should consider when designing a navigation menu for an ecommerce website?
  4. Generate a sample usability report for a competitor’s social media platform by analyzing this [user feedback] and identifying areas for improvement.
  5. As a UX designer, what gamification techniques can I incorporate into a [app type] app?
  6. How can I design a [industry] website in a way that conveys professionalism to potential clients?
  7. What are some engaging micro-interactions to consider when designing a language learning mobile app?
  8. Create an interactive wireframe prototype for a [industry] platform using a design tool of your choice.
  9. Develop a user persona for a [app type] app targeting millennials and Gen Zs.
  10. What are some best practices for designing accessible forms in web applications to ensure inclusivity for users with disabilities?
  11. Create a text-based Excel sheet to collect and organize user feedback from usability testing sessions. Assume a team of [number] UX researchers.
  12. How can I optimize the onboarding experience for a shopping app to increase user engagement and reduce drop-off rates?
  13. Generate user flows for a [app type] app, covering scenarios such as [topics].
  14. Generate survey questions to understand user preferences and needs for a new [messaging platform] for [remote teams].
  15. Create a responsive checklist for [charts].

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Example ChatGPT Prompts for Data Science

  1. Act as a data scientist and build a machine learning model for me. I have a dataset of customer churn data. Please create a model that predicts customer churn using features such as [insert metrics]. [Insert data set]
  2. Act as an automatic machine learning (AutoML) bot using TPOT. I’m working on a model that predicts credit card fraud. Provide Python code to identify the optimal classification model, aiming for the highest AUC score on the test dataset.
  3. Can you help me train a [model name]? Please provide the Python code to tune the hyperparameters and predict [parameters].
  4. Please write code for [subject] data visualization and exploration, including scatter plots, histograms, and correlation matrices.
  5. I need a dataset with [number] rows and [number] columns. The columns should include “age,” “gender,” “income,” and “purchase history.” Please provide the dataset in CSV format.
  6. Write a Python regex that matches email addresses. The regex should account for variations in domain names and handle common email formats.
  7. Please build a machine-learning model that predicts [subject] based on historical data. Use the past year as the training period and the most recent month as the validation period.
  8. I want you to act as a data scientist and perform feature engineering for a customer churn prediction model. The dataset contains customer [metrics]. Please write Python code to generate new features that could improve the model’s performance.
  9. Can you help me implement a natural language processing (NLP) model? I have a dataset of customer reviews, and I want to classify them into positive and negative sentiment categories. Please provide the code for text preprocessing, feature extraction, and model training.
  10. I need a dataset for sentiment analysis with [number] rows and [number] columns: “text” and “label” (positive/negative). Please generate the dataset in CSV format.
  11. Write a Python script to scrape data from a website. The script should extract information such as [metrics/information] and save it in a structured format like [formatting code language].
  12. Act as a data scientist and build a recommendation system for an ecommerce platform. The dataset contains user browsing and purchase history. Please write in Python code.
  13. Can you help me perform dimensionality reduction on a high-dimensional dataset? Please write a structured query language (SQL) code to apply principal component analysis (PCA) and visualize the data in a reduced dimension space.
  14. I have a dataset of customer transactions. Please write code to calculate various customer lifetime value (CLV) metrics, such as [metrics].
  15. I want you to act as a programmer in [programming language]. Please simplify this code: [insert code].

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Example ChatGPT Prompts for Education and Teachers

  1. Develop a project-based learning activity for high school students incorporating real-world problem-solving and critical thinking skills.
  2. Create a study guide for [subject] that covers all [topics/concepts/formulas].
  3. Design a hands-on science experiment that demonstrates the principles of [scientific concept].
  4. Generate a list of 10 educational podcasts for students interested in [topic/subject].
  5. Provide a step-by-step tutorial on how to solve quadratic equations using the quadratic formula.
  6. Create a mind map that illustrates the interconnectedness of various historical events during a specific period.
  7. Suggest five strategies for promoting active learning in a large classroom setting.
  8. Design a group project for collaboration and problem-solving skills for middle school students.
  9. Create a set of [number] flashcards to help students memorize vocabulary words in a foreign language.
  10. Develop a rubric for assessing oral presentations in a public speaking class.
  11. Write a test on [subject] covering [key points]. [Insert supplemental information]
  12. Design an interactive online course module incorporating videos, quizzes, and interactive lessons to engage learners.
  13. Create a list of 10 educational YouTube channels that cover a wide range of subjects for self-paced learning.
  14. Develop a lesson plan on [topic]for high school students, covering topics like [topics].
  15. Write a quiz with five multiple-choice questions on [topic].

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Mastering the art of crafting effective ChatGPT prompts is paramount for anyone looking to leverage AI technology for enhanced conversational and informational exchanges. As demonstrated, the intricacy of prompt engineering lies not only in the formulation of clear, specific inquiries but also in understanding and implementing the nuances that guide the AI's response mechanisms.

By providing detailed context, specifying constraints, and refining prompts based on initial outcomes, users can significantly influence the quality of the AI's outputs. Ultimately, the ability to skillfully interact with ChatGPT can transform simple queries into rich, informative dialogues, thereby broadening the horizons of AI-assisted communication.

As AI technology continues to evolve, so too will the techniques for interacting with it, promising ever more sophisticated and nuanced exchanges in the realms of professional and personal use.


Scott Jones is the CEO of a full service digital marketing agency supporting a national audience with web design and development, search engine marketing, social media management,?hosting and email services.

For more information about our services or advice on how to improve your online marketing activities please reach out and connect with us via our website or our social media channels.

Joseph Carpenter

Founder @ Stratdigize | E-commerce Digital Marketing Expert | Analytics & Tracking Specialist

4 个月

Scott Jones, these tips are fantastic for anyone looking to improve their prompting skills! Another great framework is CO-STAR: Context: Provide background info on the task Objective: Define the task you want the LLM to perform Style: Specify the writing style Tone: Set the attitude of the response Audience: Identify who the response is for Response: Specify the format you need As a bonus, using custom instructions can really humanize your content and make your responses stand out. What are your thoughts on this approach?

Love this detailed guide! To really edge out the competition, consider integrating machine learning models to analyze prompt performance across multiple variables—not just A/B but A through G testing—to pinpoint the most effective strategies uniquely tailored to each segment.

Pedro Henrique Barbosa de Carvalho

Novice Project Control Officer and Planning Engineer at PLANAVE | Business Management and Marketing Honours Graduate, Sussex University

5 个月

Let's be clear on something before we even talk about ChatGPT: last week I was trying to use GPT3.5 to help me solve an issue about writing commands in M for PowerQuery to a scale I hadn't really managed to fully learn yet. Over the course of 6 hours, I realised ChatGPT can easily overlook some of the most simple, basic things in DAX or M syntax, and it even makes you overlook them with full confidence, which just blew my mind.

Woodley B. Preucil, CFA

Senior Managing Director

5 个月

Scott Jones Very Informative. Thank you for sharing.

Chareen Goodman, Business Coach

Business Coach for High-Ticket Coaches & Consultants | Create a Lead Flow System that Generates Consistent Cash Flow | Turn Your LinkedIn Presence into an Authority Brand ??

5 个月

Sounds like a solid guide to master ChatGPT prompts dive in.

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