Mastering Career Strategy: How to Position Yourself as THE Choice Before the Interview
Gonzalo Hurtado, MBA, MSc
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Working on your Career Strategy is like going to the gym.
As "easy" as a habit.
Now in the process is the nuance.
A lot of people are focused on perfectionism. But if you want a truly remarkable career, you have to shift that mindset.
From perfectionism...
To mastery...
Let's get started.
The Misunderstanding Holding Job Seekers Back
In today’s fast-paced job market, many job seekers find themselves grappling with a persistent misunderstanding:
The belief that a polished resume is all it takes to land their dream job. This misconception isn’t entirely their fault.
There’s an entire industry of resume “professionals” who fail to take accountability for their clients’ results.
They emphasize formatting, keywords, and ATS compatibility, but they often neglect a critical element—the art of positioning yourself as the unmistakable choice before the first interview.
Those professionals and their work - that's another question
Why Your Resume Isn’t Enough
Let’s face it:
A resume, no matter how well-crafted, is just a piece of paper.
While it may open the door, it won’t necessarily convince hiring managers that you are the person they’ve been searching for.
You are what will "open" the door. Every expression of you will.
So that's what you have to work on. In short...
The real challenge lies in ensuring that your interview persona aligns with your self-image, creating a seamless narrative that positions you as the ideal candidate.
This is where many job seekers falter.
Consider this: Have you ever found yourself in an interview, only to realize that you’re scrambling to connect your past experiences to the job at hand?
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Or worse, do you feel like you’re underselling your unique value because you haven’t prepared to articulate it effectively?
These are common pitfalls that stem from not understanding the deeper layers of self-positioning.
The Power of Self-Positioning
Here's the think.
Unemployment numbers really don't mean anything for your particular situation.
Self-positioning is more than just being prepared; it’s about crafting a professional identity that resonates with hiring managers and makes you the obvious choice before you even walk into the room.
It’s about ensuring that every interaction—be it your LinkedIn profile, your cover letter, or your first conversation—echoes a consistent and compelling narrative of who you are and what you can bring to the table.
The beauty of this approach is that it doesn’t require you to be someone you’re not.
It’s about amplifying your authentic strengths and aligning them with what employers are looking for.
It’s a subtle art, but when mastered, it gives you a tremendous upper hand.
My Journey: From Intern to Head of Internal Control
To give you a hint of how powerful this approach can be, let me share a bit of my own journey.
I once struggled to land even an intern position. Fast forward a few years, and I secured my dream job as Head of Internal Control at Europe’s largest bank.
How?
By understanding the power of self-positioning and ensuring that every aspect of my professional presence aligned with the role I was targeting.
This transformation brought so much freedom and satisfaction to my life that I’ve dedicated myself to helping others achieve the same.
Conclusion: Take Control of Your Career Trajectory
If you’re ready to take control of your career trajectory and position yourself as the standout choice in the eyes of recruiters, then it’s time to move beyond the resume.
Develop your interview persona, align it with your self-image, and make every professional interaction count.
The freedom that comes from landing the job you’ve always wanted is within your reach.
-Gonzalo
#careerstrategy #interviews #personaldevelopment #emotionalintelligence
Personal Branding Expert | I help busy professionals grow on LinkedIn | Content Designer | LinkedIn Management | Social Media Management | Canva Expert | Sales Guy
2 个月Love this, Gonzalo Your personal journey from intern to top banking role serves as a testament to the transformative power of strategic self-positioning in career advancement... ...
?? Enhancing Global Leadership : Cross - Cultural Dynamics strategist | Global Leader | Founder | Humanitarian | Board Member | Keynote Speaker
2 个月It’s true, the persona, the attitude alignment is far more important than just skills. With time skills can be developed, but the wrong attitude can make it all irrelevant. Gonzalo Hurtado, MBA, MSc
My Clients make 3x Extra Sales | Help your Business Grow through Content, Marketing, Design, and Social Media Solutions | Ghostwriter | SMM
2 个月This really hits home, self-positioning holds the key to career success
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2 个月Great insights, Focusing on self-positioning instead of just polishing resumes is a game changer.
Video Content Strategist for Coaches and Business Owners | Helping you make ?? with YouTube automation & Personal Branding
2 个月A resume is just a resume! . . . .what really matters is showcasing your skills. Gonzalo Hurtado, MBA, MSc Recruiter: Can you do this??? Me: Absolutely, let’s make it happen! approach is everything.