Mastering The C-Suite Conversation

We are taught to ask questions and deliver our "Value Proposition", magical Insights and our Sales Ready messaging but do executives care? NO!!! So what do they care about, and what do they want from a salesperson? This is the question we answer on today's episode of the Brutal Truth podcast.

Here is what you will learn:

• How to approach and engage with executives.
• When and why to use a top-down approach.
• What Executives Care About.
• How do you get the meeting with the executive?
• How to quickly build rapport and transition to business topics.
• How to get the Executive to share their Personal Win and why it is Critical.
• How to get 7-figure deals done with NO budget.

If you want to master Selling to C-Level Executives in one interview, you do not want to miss out on it.

iTunes = https://podcasts.apple.com/us/podcast/brutal-truth-about-sales-selling-b2b-social-saastr/id327760868?i=1000647744261

Spotify = https://open.spotify.com/episode/6YeUI4AvN0JmxpkvXxq0Gi?si=7a130ed1dce04268

YouTube = https://youtu.be/5Gk9yGuZFEA?si=priLq4_VOh8Vcjnp

Check out how AI has solved the Sales Practice problem: https://www.brevitypitch.com

In addition to the online training, we are scheduling on-site training for sales teams. If you are a manager and interested, you can check out the courses at https://gluedperformance.com/brian-burns-landing-page

Check out our other shows: The Sales Leadership Show / PodCast revenue management collective and Sales Questions Brutally Honest Answers - PodCast