Mastering Business Influence Through Direct Outreach
Michael Berube, M.ED.
? Resume Writing Specialist for Those Who Are Transitioning Careers ? Academia to-Industry Coach, Mentor & Professional Advisor
In my previous article, I discussed how I’ve embraced social media influence to position myself as a business influencer and industry leader. Now, I'd like to share how I’ve taken this concept further by mastering the art of business influencing through direct outreach, starting with the phone as my primary tool.
Expert in Direct Outreach
While many influencers rely heavily on social media as their first line of communication, I chose to start with something more personal and direct: the phone. Over the years, I've honed this skill to perfection, understanding that a voice conversation can build trust and rapport in ways that digital messages sometimes cannot. This approach laid the foundation for more meaningful relationships and productive business interactions.
Integrating Traditional and Digital Communication
After establishing initial connections via phone, I seamlessly integrated other forms of communication such as email and text. This multi-channel approach ensured that I stayed connected with my network through their preferred means of communication. But I didn't stop there. Understanding the importance of follow-ups, I mastered the process using digital platforms like LinkedIn, providing opportunities to speak face-to-face through digital interfaces such as Zoom and Microsoft Teams.
Teaching My Method for Greater Efficiency
Recognizing the power of my approach, I began teaching these methods to various organizations, helping them become more efficient and increase their outreach and KPIs. My training programs focused on:
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Expanding My Network During COVID-19
Since the onset of COVID-19 in March 2020, I’ve significantly expanded my network, adding tens of thousands of important decision-makers to my contact base. This expansion has been driven by a genuine passion for strategic collaboration and a desire to generate sustainable business outcomes. My approach has proven invaluable in navigating the challenges of remote work and maintaining strong business relationships.
Driving Organizational Success
Here’s why my expertise in direct outreach and multi-channel communication can benefit your organization:
Conclusion
Leveraging direct outreach combined with digital communication tools has positioned me as an invaluable asset to any organization. My experience and commitment to building meaningful relationships can help your business achieve remarkable results. If you share the same passion for strategic collaboration and sustainable business growth, let’s connect. Together, we can unlock your organization's full potential.
Reach out to me today—I'm ready to make a difference and drive excellence together. Mike