Mastering Branded Content, Ep 4 - Give Value

Here is the video link episode 4 of my Mastering Branded Content series.

In this episode we talk about the importance of giving value to your customers using video content.

You can spend a thousands of pounds on direct advertising. But the kind of connection and response that you will get by giving genuine value to your customers has a lasting effect that's hard to achieve through any one sales pitch.

For the bespoke luxury market this becomes even more relevant.

Highly valuable video content are a conversation starter. When you give value, you create trust.

Even if people haven't met you in person, they feel that they know you and have a connection with you and your brand because they have watched your videos.

The message here is that people on social media will only watch your videos because they want to learn something or they want to be entertained.

So your angle it comes down to "education" or "entertainment"

In the coming weeks I will go into more details about how you can determine the approach that works best for you and your company.

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