Mastering Brand Building in the Home Improvement Industry: PART 3

Welcome back to Mastering Brand Building in the Home Improvement Industry! In this third and final blog in this series, we will be sharing how consistency creates brand recall, and how having a clear brand guideline means efficiency for your marketing team, whether they are internal or a third party.

Consistency?

Maintaining a consistent brand image and messaging across all platforms and marketing channels builds trust and recognition. From your website and social media profiles to print materials and customer interactions, consistency in your branding helps to reinforce your identity and values.?

This is especially important in the home improvement industry. Remodeling decisions take time, as they come with a hefty price tag and the dread of that space in your home being out of service for an extended time. Taking the time to nurture potential customers will build an important relationship, making the decision easier for them down the road. Keeping consistent branding creates “Brand Recall”. The goal is that a customer can instantly recognize your company, even if your logo is not present.?

For instance, say a potential customer (let’s call her Jane) sees your humorous, memorable billboard on a major highway, or a commercial on TV featuring a catchy jingle. Jane’s been thinking about remodeling her kitchen for years, but she and her husband are about to retire. They aren’t quite ready to pull the trigger and remodel their kitchen. Fast forward to the following year, when Jane has put away enough money to do some renovations around the house. She remembers how your billboard made her giggle, or that she’s been humming that catchy jingle since she saw your commercial last year. She decides to call you, it’s a fit, and she hires you to remodel her kitchen. This isn’t just a hypothetical scenario; this happens ALL the time, making consistency the key to your success.

Creating memorable, impactful marketing content and messaging is the best way to stay top of mind, especially for customers like Jane who aren't quite ready yet.

Marketing Efficiency?

Maximizing impact with a minimal budget works well for smaller home service businesses, like ours. Cost-effective marketing like content creation, social media, and email can help to reach and engage with an audience at an affordable cost. What does this have to do with branding, you might ask? To create this type of content, brand guidelines are necessary to create a consistent, effective, and recognizable marketing strategy. Brand guidelines streamline the process of creating content to market to your audience and make it easier for your marketing team to complete marketing projects quickly and correctly.???

Kitchen Magic has their own team of rockstar marketers, but not every company is equipped with in-house marketing. Having a set of brand guidelines makes outsourcing design and marketing materials much simpler. It creates clear and direct instructions for a third party to create marketing assets that still feel like they came straight from within your company.?

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Wrapping Things Up?

In conclusion, mastering building a brand in the home improvement industry is a complex, ongoing process. There is a delicate balance to strike, but Kitchen Magic has been able to do this successfully for more than four decades. By focusing on differentiating brand identity from competitors, building trust and loyalty with customers, maximizing marketing efficiencies, and more, Kitchen Magic has established itself as a leader in the home remodeling industry. Our long-term brand building strategies have set us apart and positioned us for continued success.??

Whether you are a homeowner looking for inspiration for your next home improvement project or a professional looking for ideas on enhancing your brand, the insights and perspectives in this blog can serve as valuable guidance in your own brand building journey.?