Mastering B2B Outbound Marketing in 2023: 4 Winning Strategies

Is outbound marketing still relevant today? While inbound marketing is a popular trend that is gaining momentum, outbound marketing strategies still have a crucial role to play in helping businesses reach out to potential customers and generate leads.

In this blog post, we'll be sharing four winnings B2B outbound marketing strategies for 2023 that will help your business stand out in a crowded marketplace and achieve your marketing goals. These strategies have been tried and tested by businesses across different industries. We will provide you with case studies and guidelines to ensure you can get the most out of your outbound marketing plan.

Best B2B Outbound Marketing Strategies

Here are the top four outbound marketing strategies for B2B in 2023.

Strategy 1: LinkedIn Messaging and Email Marketing

The most popular social media platform for B2B is LinkedIn, and the best approach for B2B marketing is email. Therefore, the combination of these two channels could be the best outbound marketing strategy for 2023. However, the key to success lies in the execution of the strategy. To have a successful LinkedIn and B2B email marketing approach, you need to focus on personalization, copywriting methods, customer persona, and the flow and sequence of your marketing channels.

One of the most important points in this marketing approach is to focus on account-based marketing (ABM). In our experience, by combining ABM with LinkedIn and email marketing, you can get up to an 8% conversion rate in your campaign. It's all about identifying which of your customers are most likely to work with you and buy from you. The first part of this marketing approach is to identify your ideal customer profile (ICP), followed by specific research on your customer's problems and how you can solve them.

In the picture below, you can see one of the sequences that can give you over 8% reply rates and SQLs (sales-qualified leads):

Strategy 2: Email Marketing and WhatsApp Messaging

In this strategy, you need to extract your potential customers’ information from Google Maps using tools like Phantom Buster scraper or even other Scrappers like Apify to generate your target list audience. In this scenario, when you extract the data, you have the websites and phone numbers of your prospects.

However, the only thing to consider in this strategy is how you approach your targets. For example, in WhatsApp, people are more concerned about their privacy, and they may feel their privacy is invaded if they get a marketing message. Therefore, it's crucial to start friendly and inform them where you found their data.

Strategy 3: Social Selling on LinkedIn

Social selling on LinkedIn is an excellent strategy for B2B outbound marketing. LinkedIn is a powerful social media platform that offers a range of features, including events, polls, articles, and more. You can even post PDFs, which will show up in the mobile version like carousel pictures. You can design an event or a webinar and invite all of your connections.

Keep in mind, to execute this strategy, you need to consider your lead life cycle. The first step is to find your target audience and only invite them to connect with you on LinkedIn. Then, with the A-B-C-D-E-F strategy, which is a content strategy for LinkedIn, you can turn your audience into your leads.

Learn more about this content strategy in this Global Marketing day webinar at SEMrush:

The lead life cycle and how you approach your audience are critical to the success of this strategy. You can use LinkedIn messages to promote your content, which is a combination of inbound and outbound marketing strategies that work effectively.

Strategy 4: Social Selling on LinkedIn + LinkedIn Messaging and Email Marketing

Some businesses have products or services that can be sold both short-term and long-term. You may have some clients that need your product immediately, while others may not even realize they need it yet. However, you know that if they understand the value of your product, they will likely buy from you.

To execute this strategy, follow these steps:

Step 1:

Carefully research your ideal customer profile. Using the account-based marketing (ABM) strategy, classify your potential customers into three tiers.

Step 2:

Manually perform your outreach sequence and connect with your prospects. For example, you could target 100 of your top-tier prospects and customize your outreach messages to each of them. Effective copywriting is critical in this step.

Step 3:

Design and optimize your complete sales funnel. In this step, you need to scale your approach and focus on finding your prospects, copywriting your messages, designing a marketing sequence, nurturing your leads, and finalizing your CRM and sales process.

Step 4:

Monitor your process and carefully track metrics that can help you optimize each part of your funnel and strategy.

To make the most of this strategy, you need to focus on building a strong presence on LinkedIn and creating valuable content that will attract and engage your target audience. Connect with your prospects on LinkedIn and engage with them regularly by commenting on their posts, sharing their content, and providing helpful insights.

In addition, use email marketing to follow up with your prospects and provide additional information that will help them understand the value of your product or service. Your emails should be personalized, engaging, and focused on addressing the specific pain points and needs of your prospects.

Conclusion        

Overall, the key to success with this strategy is to focus on building strong relationships with your prospects and providing them with valuable insights and information that will help them understand the value of your product or service. By following these steps and optimizing your approach over time, you can develop a highly effective B2B outbound marketing strategy that drives real results for your business.