Mastering B2B Marketing in 2025

January has been an exciting month, filled with fresh insights and actionable strategies for B2B marketing. Whether you're focused on building emotional connections, refining your customer persona, or optimizing your messaging, we’ve got you covered!

Here’s a quick round-up of my latest articles and key takeaways as well as unmissable events for your diary.

B2B Marketing—It’s Personal

?? The buzz around Business-to-Human (B2H) marketing reminds us that human relationships are at the heart of every successful campaign. Building trust, emotional resonance, and meaningful connections isn’t just a trend—it’s the way forward in a world increasingly shaped by automation. ?? Read More

Building a B2B Community That Thrives

?? Strong communities drive loyalty, generate insights, and deliver long-term value. Learn how to find your audience (LinkedIn, Reddit, Slack), engage authentically, and build connections that go beyond selling.

?? Key takeaway: Your community is looking for value, not just your product! ?? Discover More

Customer-First Marketing—Your Start-Up Growth Ace

?? Start-ups aiming to scale often cast too wide a net. But refining your buyer persona leads to laser-focused strategies that drive results.

? Learn how to define your Ideal Customer Profile (ICP) and why understanding your customer matters more than obsessing over product features. ?? Dive Into the Details

How to Truly Understand Your ICP

?? Deepen your customer knowledge by moving beyond demographics. From interviews to creating detailed personas, this guide breaks down how to connect meaningfully with your ideal buyer.

?? Why it matters: A well-defined ICP isn’t just helpful—it’s a growth accelerator for start-ups and scaling businesses. ?? Read More Here

Cut Through the Noise—Smarter Messaging for B2B Success

?? With customers seeing up to 10,000 ads daily and ￡40 billion spent on advertising in 2024, standing out is essential. ?? This guide breaks down the 3 pillars of effective B2B messaging:

?? Know your customer—Who they are and what they need.

?? Know your product—What problem you solve and why they should care.

?? Connect the two—Deliver the right message at the right time.

Pro Tip: Measure success with conversion rates, reduced CAC, and faster sales cycles. ?? Explore the Full Article

EVENTS

Crack the CMO Code

London, 12 March 2025

?? Prove Your Marketing Works—And Secure the Budget You Deserve!

Running campaigns is just the start—the real challenge is proving ROI. With budgets tightening and targets rising, it’s time to do more with less and make your CFO take notice.

Join Future Group’s exclusive breakfast event, where top experts in paid media, website optimization, and marketing strategy will show you how to: ? Maximise ad spend & cut waste ? Turn website traffic into real conversions ? Prove marketing’s impact in financial terms

?? Seats are limited—sign up now! Have questions? Contact: [email protected]

The HyperGrowth Marketing Show

London, 29-30 April 2025

I’m speaking at the HyperGrowth Marketing Show!?

This is THE event B2B scaleup marketers have been waiting for - packed with actionable insights and solutions to supercharge your growth.

I will be joining the panel, ‘From SEO to GEO for B2B: Unlocking Growth with Smart Strategy’.?

Discover how to harness the power of evolving SEO strategies for B2B success. In this session, you’ll:

Learn how to adapt to AI-driven search behavior and AI-generated content

Explore smart strategies for driving organic traffic with targeted keywords and user intent

Hear how experts discuss the tough questions and untold opportunities posed by generative AI

Transform your approach and make AI work for your business.

Want to join me? Use code sarah-network-10 at checkout for 10% off your ticket!

Learn more

That's it for this month, thank you for reading. Until next time!