Mastering the Art of Influence

Welcome to this week’s edition of the SpeechCraft Coach Newsletter—your guide to becoming a more impactful, confident, and authentic speaker!

The Power of Influence in Speaking

In a world overflowing with information, the ability to influence is more valuable than ever. It's not just about delivering information—it's about moving your audience to think, feel, and act.

Whether you're speaking to a team of five or a crowd of thousands, mastering the art of influence can transform how your message is received. This week, we’re diving into techniques that blend psychology, storytelling, and vocal mastery to enhance your persuasive power.

Stoic Speaking Tip of the Week

"First learn the meaning of what you say, and then speak." — Epictetus Tip - Preparation isn’t just about knowing your material—it’s about understanding the impact of each word. Before your next presentation, ask yourself... “What do I want my audience to feel and do after I speak?” Align your message with that purpose for greater influence.

Featured Speaker – Nancy Duarte - The Secret Structure of Great Talks

Nancy Duarte’s TED Talk, “The Secret Structure of Great Talks”, reveals how powerful speeches—from Martin Luther King Jr. to Steve Jobs—share a common storytelling structure. “What is” vs. “What could be”. By contrasting the current state with a vision of a better future, Duarte demonstrates how to inspire action.

Use contrast in your speeches. Paint a vivid picture of the problem (what is) and the solution (what could be). This technique creates emotional investment and motivates your audience to embrace change.

?? Hustle Exercise – The 3-Minute Conviction Challenge

Goal - Strengthen your ability to speak with passion and clarity—fast. How it works.

1. Choose a topic you’re passionate about.
2. Set a timer for 3 minutes.
3. Deliver a mini-speech focusing on conviction and energy, not perfection.

Reflection - After the timer ends, ask...

• Did I convey why this topic matters to me?
• Did my energy stay high and consistent? Practicing conviction in short bursts helps you maintain energy and engagement in longer presentations.

??? Practical Tips - Crafting Persuasive Openings

The first 30 seconds of your speech can determine if your audience will lean in or tune out.

Three techniques to try

1. Start with a Question - Engage curiosity. Example "Have you ever felt your voice wasn’t being heard?"
2. Use a Powerful Quote - Establish authority. Example “The most powerful person in the room is the one who is not afraid to speak up.”
3. Tell a Short Story - Create a personal connection. Example “Three years ago, I stood where you are—uncertain, nervous, but determined.”

?? Motivational Quote

"Our lives begin to end the day we become silent about things that matter." — Martin Luther King Jr. Let this remind you to speak up—not just when it's easy, but especially when it counts.

?? What’s Next?

Challenge - This week, focus on your opening and closing lines. Record a 2-minute video testing different hooks and closings. Pay attention to which versions spark the most interest and engagement. Share your progress with us by replying to this email!

?? Call to Action - Your Turn!

What’s one influence technique you want to try in your next speech? Hit reply and share—I’d love to hear from you!

Keep speaking with courage and purpose, The SpeechCraft Coach ???

#PublicSpeaking #Influence #Leadership #Storytelling #GrowthMindset