Mastering the Art of Difficult Conversations
Julian Stafford
Award-Winning Business Coach | 40+ Years of Experience in Driving Sales and Marketing Success | Grew Business from 0 to £35M Turnover
This week, we're tackling a crucial skill that separates good leaders from great ones: mastering the art of difficult conversations. It's easy to celebrate together when we win, but what about the moments that test our resolve?
Difficult conversations are the crucibles in which trust, transparency, and ultimately, the future of our organisations are forged. They are not detours or roadblocks but rather, the very path to innovation, engagement, and sustained success. Let's dive into why embracing these conversations is not just necessary but a powerful competitive advantage.
Picture this: your company wins a major contract that requires expanding operations quickly. You call an urgent all-hands meeting to share the big news and game plan. The room buzzes with excitement. Then, a brave voice from the back asks: “What about work-life balance? Will your growth plans harm employees?”
Oops. No one likes this question, least of all you. How do you respond?
Like most leaders, your instinct is probably to dodge tough conversations. Maybe you crack a joke. Or worse, lash out at the questioner to signal they’re off-base. I’ve been there too. But over 30 years in business, I’ve learned the hard truth: tough conversations are a real competitive advantage.
Here’s why. Every organisation has problems swept under the carpet. But issues left unaddressed fester and spread like cancer cells. Customer complaints pile up. Key performers quit quietly. Morale and productivity sink. Meanwhile, your rivals race ahead as you tread water handling crisis after crisis.
So how can we turn tough conversations from liabilities into assets?
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First, seek them out. Get out of your office, spend time with your staff and ask questions. Promote open dialogue and reward constructive dissent. Make it safe to challenge you. Actively solicit contrarian views. You’ll surface festering issues early.
Second, stay grounded under fire. Don’t get defensive when confronted. Breathe deeply to access your highest thinking. Consider: what I might learn here? Remind yourself this brave soul cares enough to speak up while others don’t. Their courage deserves your full presence. You may also learn something
Finally, harness tension productively. Frame charged debates as partnerships pitting issue vs. issue, not person vs. person. Keep the discussion evidence-based, not emotional. If things get heated, call a recess to lower temperatures. With care and patience, truth emerges, and bonds strengthen.
If you’re lucky, as I was, to employ some of the most talented people in their field you’ll recognise that the best people are also the most challenging and difficult. They rightly challenge you and the status quo.
While rewarding excellence matters, great leaders distinguish themselves by tackling the toughest stuff brilliantly. That courage, honesty and care lift all ships – and gains massive competitive advantage.
The question remains: will you face the fire or flee it? Destiny awaits your answer!
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In the garden. Past President of the Manchester Insurance Institute.
8 个月Thanks for sharing Julian. The difficult conversations often have the most rewarding outcomes!