? Mastering the Art of Commenting on Social

How much time are you and your team interacting and responding to people in your content and within content relevant to your brand??

Commenting on social media is a must have way to build relationships. It's so important for building real connections on most channels, especially LinkedIn, X (formerly Twitter), and Threads.?

To make the most of this, you have to spend time daily to interact. When I'm on LinkedIn I try to spend 5-10 minutes daily responding and interacting with people and accounts I enjoy.?

BTW, do not use AI-powered comment generators; it's gross and obvious.

The people behind these platforms are real people, so be human, and let people know this isn't AI or corporate robot. Over time, this approach will help you build communities and fans.

Commenting Tips

1. Share your real thoughts and experiences. Authenticity is key.
2. Offer insights, ask questions, or provide useful information.
3. Maintain a positive tone and be respectful, even in disagreements.
4. Consistency helps you stay visible and build stronger connections.
5. Skip generic statements like “cool idea" or "great job.”

Actionable Next Steps

1. Dedicate 15-20 minutes each day to comment on posts within your network.
2. Keep track of conversations and people that matter to you and your industry.
3. It will feel odd when you start, you have to push through.
4. Keep up with current trends and discussions to add timely and relevant comments to discussions.

By investing time in thoughtful commenting, you can strengthen your presence and build a real community on social media.

Remember, your authentic self is your greatest asset—happy engaging.

CREATIVE INSPO

?? Content of the Week

Inspirational content from the Maverick crew to you.

• The Pridemore Team shared quintessential Gen Z editing.
• The CEO of Instagram explains the best ways to get engagement, hint hint, commenting i s at the top of the list.
• Bird Life Australia recreated a classic acronym meme.
• Summer Water capitalized on the recent flight cancellations.
• Madison proves that something as simple as a cup can elicit nostalgia.?

If you need more support in your brand content, social or storytelling journey, these are two ways we can help:

1. Download our FREE Content Strategy Template HERE, built and tested for over 15 years of leading social media and content marketing for Fortune 500 brands.
2. FREE content consulting discovery call. Book time on our calendar here.

Writers, Editors and Contributors

Eric Gray & Davia Taylor