Mastering AI: Unlocking the Future of Marketing Careers with Essential AI Skills

Hey Subscribers!?

AI skills have become increasingly vital for marketers, especially those in the early stages of their careers. On this topic, Microsoft and LinkedIn recently published the 2024 Work Trend Index Annual Report. The findings emphasize the need for AI proficiency to stay competitive in an AI-driven marketing landscape.

This newsletter will go over the most significant highlights from the report to take your marketing career to the next level!?

The Essential Role of AI Skills for Marketers

The report highlights how Al skills are becoming increasingly more important to be hired in highly competitive creative industries such as marketing and design.?

In the survey, up to 66% of business leaders stated they wouldn’t consider candidates lacking AI proficiency. Additionally, 71% said they would prefer less experienced professionals possessing AI skills, over more experienced AI non-proficient people. Artificial intelligence services are acquiring more relevancy in creative industries thanks to their efficiency.?

In the report, the Chair of the Digital Data Design Institute at Harvard, Karim R. Lakhani said using the power of AI can help marketers work “smarter, not just faster”. He explained how AI allows the automation of routine tasks, therefore allowing marketers to focus on “higher value, creative work.”?

AI career advantages for early-career marketers

As more AI-powered tools emerge to automate routine tasks, entry-level employees are also estimated to rip the benefits.?

According to the LinkedIn and Microsoft report 77% of employers would grant more responsibilities to AI-proficient employees at earlier stages in their careers. This trend indicates that AI-proficient early-career marketers could advance faster up the corporate ladder.?

Furthermore, Wharton School’s neuroscience professor, Michael Platt, explained how AI skills make candidates more competitive. He said: “Professionals who can effectively integrate AI into their work are positioning themselves as invaluable assets to their organizations.”

The competition for AI proficiency talent?

AI technologies are also making organizations appear more appealing for candidates. For example, organizations offering AI training are reported to attract and retain more talent.?

According to the LinkedIn and Microsoft report up to 54% of early-career talents prefer employers allowing them access to AI technologies. Additionally, the 2024 Work Trend Index Annual Report found that job postings mentioning AI-powered marketing tools registered a 17% increase in applications.?

In fact, in the survey, 91% of employees using AI several times a week said it made them feel more motivated at work.

Adapting to the new AI-driven marketing landscape

Overall, the data highlights a fundamental shift within workspaces and creative industries towards AI technologies. In this climate, organizations and marketers who don’t adapt quickly enough to this new landscape risk being left behind.

Coming to the rescue, the report also highlights some key actions to stay up in the game:?

• Highlight AI skills during job applications: Show tangible results obtained thanks to the successful use of AI to improve the chances of employability.?
• Experiment with AI tools to improve your workflow: Test out different AI tools and try to integrate those more suitable for your workflow to improve effectiveness and efficiency.
• Invest in AI skills development: AI tools are constantly changing and getting updated. Courses, workshops and training programs can help develop skills and stay up-to-date.?
• Share AI knowledge with colleagues: Encouraging dialogue and sharing can help improve a team's overall performance. Additionally, it can also push organizations towards integrating AI even more.?
• Choose AI-committed employers: According to the report, 60% of the interviewed employers think they lack a clear plan to implement AI. So, ambitious marketers need to select companies committed to AI adoption.?

Looking ahead with AI skills

As AI continues to evolve and revolutionize entire industries, companies and professionals must adapt to remain competitive.?

The 2024 Work Trend Index Annual Report’s insights clearly indicate AI as the main drive towards efficient workflows leaving professionals freedom and creativity. In this environment, AI training and up-to-date AI technologies are two of the most appealing elements a company can present to top talents.

Moreover, AI skills and a positive attitude appear as key elements for a successful career within marketing and creative industries.?

Embracing this shift, CogentIBS has already committed to AI adoption and released several educational resources such as the AI dedicated E-book.

For more information about AI or custom solutions for your business visit Cogent Ebook and Services on our website.