Masterful marketing secret from MasterChef
Recently, my girlfriend got addicted to a show called "MasterChef."
And the other day, I made the mistake of watching a bit of it with her…
And I ended up getting lassoed in… and got addicted to it too.
If you're not familiar, Masterchef is a cooking competition where skilled home cooks compete to become the next Masterchef.
They are judged by three world-famous chefs (such as Gordon Ramsay, among others).
And the winner gets $250k in prize money and the opportunity to launch their career as a top-rate professional chef.
And I have to say…
It's bloody BRILLIANT how well-made this show is.
You see, unlike most cooking shows, which only appeal to people who have an inclination toward cooking…
Masterchef is an action-packed drama that appeals to a general audience. So even if you have absolutely zero interest or skill in cooking, it's still very entertaining to watch.
Anyway, one of the judges, a chef with 3 Michelin stars, said something that really stood out to me…
"[The best chefs] impart their will, personality, and background onto their dishes every day."
His point was that just making a delicious meal does NOT make you a master chef.
Rather, the best chefs have the ability to "brand" themselves onto their dishes.
So rather than it being just a generic "commodity" dish that any skilled cook could make…
It's original and one-of-a-kind — unique to the chef who made it.
THAT is what makes you a master chef.
Not just pure technical ability…
But creative expression of your unique personality, COMBINED with technical skill.
And I found this fascinating…
Because if you replace "chef" with "copywriter," the exact same thing applies.
This is something I learned from the great Dan Kennedy.
The problem is that the vast majority of content is generic "meat and potatoes" content.
I.e., pure information with little "entertainment value" and not much personal touch.
So even if the info is really useful…
It's not very engaging or memorable, and it doesn't stand out.
But if you strive to inject your unique voice and personality into it…
And stamp your "personal touch" on everything you write, leaving your fingerprints all over it…
It becomes a lot more relatable and interesting.
And it stands out from generic "meat and potatoes" content like an oasis in the middle of Death Valley.
It's the difference between a commodity versus an original piece of art.
Anyway, just something to think about in your own content.
-Beau D. Schultz