Masterclass Marketing Excellence for SAP Global Technology Partners

Walldorf, 09-10 July - Recently we welcomed marketing experts from our valued SAP Global Technology Partners for two days at our headquarters in Walldorf and experienced the full SAP Campus feeling with network lunches & dinner and a two-day Masterclass Marketing Excellence provided by SAP global marketing expert; Malcolm Hamilton.

We had a roundtable about the strategy & focus of SAP, our organization & culture and most important our digital business model transformation from product to platform and the major impact for marketing & sales to support digital business transformations in platforms, products, lines of businesses and industries.

Our joint strategy is to help our customers to become a experience company powered by the intelligent enterprise.

There were educated conversations about common challenges, fails, opportunities, best practices and market trends & outlooks. The experienced marketers gave constructive feedback about their perception of SAP’s marketing performance in the market, how we can work on new content and storytelling, improve tools & insights and most important leverage support from the wide range of options in the SAP PartnerEdge Virtual Agency .

Everybody left with a big smile, a long action list and a certificate of participating in the ‘masterclass marketing excellence’.