A masterclass in heavy handed PR backfiring.
Jon Bennett
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Jon Bennett的更多文章
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Newcastle tops the league but what's the long term impact of London's unaffordability on the provinces?2016年2月26日
Newcastle tops the league but what's the long term impact of London's unaffordability on the provinces?
I missed the results of this European Commission survey into the best cities to live in when they came out on Feb 13. I…
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Do personalised news feed make you less well informed?2016年2月25日
Do personalised news feed make you less well informed?
Interesting interview with the founder of SmartNews, who argues that being able to refine the news that we are exposed…
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The ultimate product placement...2016年2月18日
The ultimate product placement...
This made me smile. The ultimate urn
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What (some) journalists just don't get about PR2016年2月17日
What (some) journalists just don't get about PR
I've been work with The Media Coach, who specialise in interview and presentation training. I know that for some…
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Innovative way to showcase a product2016年2月15日
Innovative way to showcase a product
I think this was an inspired brainwave last night on how to showcase a product while also making great content. The…
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Formidable at the Baftas2016年2月15日
Formidable at the Baftas
Forgive me mentioning something I was involved with but the work by the Formidable in-house video team at the EE Baftas…
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Brilliant best music show winner at Broadcast Awards - now put music TV in a mainstream slot.2016年2月11日
Brilliant best music show winner at Broadcast Awards - now put music TV in a mainstream slot.
Really pleased to see my former colleagues and friends at Lemonade Money win best music show at the Broadcast Awards…
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The FT's take on the decline in print. In short, it's all about Facebook and Google. *Clearly ironic posting this because it's behind a paywall*.2016年2月10日
The FT's take on the decline in print. In short, it's all about Facebook and Google. *Clearly ironic posting this because it's behind a paywall*.
Fleet Street: Rewriting the story Henry Mance UK newspaper groups are re-evaluating what they produce and how to…
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社区洞察
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Strategic CommunicationsWhat are the best ways to build and maintain relationships with journalists?
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Corporate CommunicationsHow can you generate positive coverage of your organization with journalists?
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Reputation ManagementHow do you follow up with journalists without being annoying or spammy?
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Public RelationsWhat are the most common mistakes to avoid when working with journalists in different sectors?
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Public RelationsWhat are the most effective tips to get your press release picked up by journalists?
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Business CommunicationsHow can healthcare organizations improve public relations by building relationships with journalists?
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EntrepreneurshipHow can you use press releases to improve your media pitches?
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NetworkingHow can you increase your credibility with media and journalists?
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Building Effective RelationshipsHow do you build trust and rapport with a journalist over email or social media?
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Media RelationsHow do you pitch a story to a journalist in a way that stands out?
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