Master Your Marketing game ! Before Marketing masters you! - (The Marketing Psychology)

Master Your Marketing game before Marketing masters you

Marketing, a metaverse, once you start experiencing the Marketing magic in your sales pipeline, I’m sure, you’ll never get rid of marketing Ideas.?

Marketing penetrates into the nerve of everyone’s life.

Without knowing marketing enters our day-to-day routine.?

Marketing is not all about selling products, driving traffic/ or leads, or customer engagement.

?It’s about understanding the pain points, going through the customer's needs, and offering what they actually need.?

More than technology, human psychology works.?

Let's take a look at some key points on how marketing influences your lifestyle without your knowledge.

Let’s have a Quick roll-on.?

#1 Steal the show with "Stealth Marketing"

"Stealth Marketing"

Stealth marketing targets the right audience at the right time. Time-based marketing concept works with the emotional intent of the prospects.?

A product or a service has purposely been kept secret until a predefined date. The Art of secret creates a curiosity among the audience about the product of the brand.?

Stealth marketing, also called undercover or hidden marketing strategy, means that people aren't able to find out about the product or service until the company or brand reveals it.?

Stealth marketing doesn’t seem like marketing, even people don't know that they’re marketed.?

The main objective of stealth marketing is not a sales conversion, but a long-term sales funnel for their product, a so-called Long-term commitment with the customers to create a buzz for the brand for their future releases.?

In 2002, Sony Ericsson’s T68i phone’s marketing was done indirectly. Sony Ericsson wants to create a buzz among the audience on a large scale.

The main goal of stealth Marketing is to Educate and Excite.

#2 Pratfall Effect

Nobody is perfect? Neither you nor me.

Admit your mistakes to win your audience's hearts!?

Mistakes happen to everyone. No one can always be perfect. That's the Pratfall effect!

Yes!?

But how you deal with those marketing flaws is defined as the Pratfall effect.

The reaction has more impact than your actions.?

In marketing Psychology, if people can even relate, connect, and get engaged with your mistake or flaw, you have gotten the pulse of your audience in the right way.?

It works!?

?Even people like faults! Getting everything right is not a human thing!

Humanize your brand by admitting mistakes!

Do you wanna have a real-time pratfall effect, let’s fall into the fault!?

Tres Cruces, a beer brand, mistakenly messed up by printing misspelled slogans on 3 lakh beer cans.?

Instead of “DiSfrute” (means Enjoy) the brand printed “Difrute”

What do you do now in this circumstance?

See what the brand did??

They’ve mixed up the misspelled 3 lakh cans with other beer tins and advertised that people who find the beer can without the “S” letter can win a scooter, smartwatch & other products starting with the letter “S”.?

The advertisement went viral and the beer brand sold more than 10,000,000 beer cans within a month.?

“Let’s fall into faults” to humanize your brand.?

#3 Reciprocity Marketing

Reciprocity marketing is all about?

Get What you Give!?

Targeting users with great offers or giving away something for free and getting back what is needed.

Make your audience feel super special every time

Give the offer first! Then demand the prospects what you need from them!?

Everyone has the psychology of giving back if they receive it first.

The principle of reciprocity works on this tenet.?

Create a great relationship with prospects before and after conversion

The future of marketing is going to be community-based susceptibility.

Lemme give you a great example of reciprocity marketing,

Have you ever visited (Goop.com) a modern lifestyle brand that offers a complimentary product whenever a user purchases from their website??

The complementary product provided is called,

GOOP GLOW Microderm instant glow exfoliator?

to make their customer get more than they expected

So what makes sense with this?

Reciprocity Marketing - “Give First and End up with Most.”

#4 Foot in the Door Marketing

Offer something small. Get to know what your audience approach is and hit the bigger one later.

Foot in the door marketing works for B2C sales and even B2B is following nowadays.

In B2C, the brand offers a sample of the product to the purchaser, once the customer agrees or likes the quality of the product, the brand hits its next target by offering bigger products.

Here, the sample products are the investment for pulling the audience into the zone.

Give Small. Impress your audience. All the rest will flow automatically.

In B2B, companies offering a software product for a free trial for a particular period of time is one of the best examples for the foot in the door marketing strategy.

Place your Foot First to procure the prospect.

#5 Decoy Effect

What it feels like when you end up purchasing something that you really don’t need.

That's the Decoy effect.

Are you a good decision maker??

It’s tricky but if you know how you can make miracles.?

Choosing the best from two options is quite difficult as everyone has experienced this situation. What if another third option adds to the choices??

I know It’s more difficult

The decoy effect (also known as the asymmetric dominance effect) has three options to choose from, but all the three options are less comparatively balanced.?

Let’s assume, you’re in a theatre and wanna buy popcorn.?

Popcorn is categorized based on the quantity as?

Small

Medium?

Large

Small popcorn charges you $50, at the same time medium-sized popcorn charges $60, and the large charges $65

What would you prefer??

We all know everyone goes for the large popcorn with more quantity with lesser price when compared with the other two popcorn ranges.?

This is the place where brands play the Decoy effect strategy.

Decoy Effect, User gets Influenced without really knowing it!

Offering three options with less comparative prices but with increase in quantities.?

The decoy effect works on the subconscious cerebrum choosing the best one instead of the one which meets our needs.?

Asymmetric dominance strategy is implemented in all the businesses to change the user decision from what they need to what works best by comparing all others.?

When a customer has multiple choices to go with, the customer automatically starts comparing the best offerings in terms of specification, and quantity and starts the number game without realizing what actually works for his needs.?

Decoy’s marketing mix-up works great for brands if worked out well.?

Every marketing campaign works for one single goal

“CREDIBILITY”?