Master Your Employer Branding: 4 Powerful Steps to Success!

Employer branding plays a vital role in shaping your company's image and brand value among employees. By implementing the following four straightforward yet powerful steps, you can significantly improve your employer brand.

1.Value-driven Corporate Gifting

Many organisations invest in corporate gifting but fail to add value to their brand image. This occurs because they prioritize price over product value during the procurement process. To align with your employer branding objectives, focus on selecting simple, long-lasting, and valuable gifts rather than random gadgets with a short lifespan. For instance, personalised items like mouse mats, sipper bottles, or refillable organisers, appropriately branded, create stronger brand recall than generic gadgets.

2. Purposeful Brand Associations

Associate your business with a meaningful purpose that addresses societal issues such as supporting farmers, women, or child safety. By incorporating this approach into your corporate gifting, you go beyond traditional CSR activities. For example, procuring CORRAL pens made from wheat straw not only helps farmers by utilising crop waste but also benefits the environment. These purposeful associations enhance your employer branding efforts by showcasing your commitment to social causes.

3. Prioritise Safety

While employers often provide their employees with the latest laptops, they tend to overlook the safety aspect when it comes to choosing a backpack. Neglecting the safety of valuable items like laptops can result in significant losses for both the company and the employee, ultimately impacting employer branding. Investing in premium, secure laptop backpacks may require a slightly higher upfront cost, but it can save your reputation and expenses in the long run. Look for commercial-grade laptop backpacks with the SECURE IT Mark, designed to protect laptops from accidental falls. These high-quality backpacks come with warranties, ensuring both safety and durability.

4. Impactful and Meaningful Employer Branding

Employer branding is an art that should be both impactful and meaningful. By implementing the steps mentioned above, you can enhance your brand image among employees, attracting and retaining top talent. Remember, a strong employer brand fosters loyalty, engagement, and a positive work culture.

In conclusion, by focusing on value-driven corporate gifting, purposeful brand associations, safety considerations, and impactful employer branding, you can significantly improve your company's employer brand. These simple steps have the potential to elevate your brand's image and positively impact your relationship with employees.?

If you found this article insightful, we encourage you to share your thoughts and comments.

By Manish Rao (Employer Branding Expert)