Master Your Brand: Answer These 3 Questions

Many of you struggle with this.

These 3 questions cut through your brain fog.

You’ll be clearly and confidently communicating your brand in every aspect and every way as you transition to your next role.? It will become second nature.??

Why is confidence important???

Remember, the person who often gets hired is the most confident, not the most qualified.??

If you’re not confident in your abilities, how do you expect a hiring manager to offer you a role?

BTW, I see you.? You do A LOT.? You’re successful, driven, a learner who must have purposeful work, otherwise, why work?? Follow along with me and my client Jay as we walk through 3 questions you need to answer to MASTER your brand:

1. What problem do you solve? (Hint: focus on your fave.? What problem do you love to solve the most?) Jay is a CMO who is a hyper growth generator.? How often do you hear that?? You need to be a standout surfer on the LinkedIn Sea of Sameness, so PLEASE for goodness sake, pick unique adjectives and words that are NOT overused on this platform.? This where our friend ChatGPT can help you to brainstorm the words you want to use to truly capture your brand.? You have the ultimate say because you are communicating YOUR brand.? Don’t be vague or bland; otherwise others will draw their own conclusions, and we want to avoid that at all costs.

2. What’s your process or method that you use to problem solve? ?Have 3-5 steps in your process outlined.? Keep it simple and succinct.? Know it backwards and forwards.? Play it in your head in the shower and while brushing your teeth.? Practice with family and friends.? Make a diagram of it and have it be part of your portfolio.? Easily rattle it off right after you disclose the problem you solve.? Jay dreams about his 3 step process and can easily share with you while sleepwalking I’m sure!

3. What’s next? ?In other words, what’s the next way you want to use your problem solving skills & process?? What’s that next mountain you want to climb?? You’re showing a growth mindset with this question and becoming even more sticky in someone else’s brain.? Expert connectors (or Boosters as Steve Dalton, author of The 2 Hour Job Search refers to them) do want to help when they can, and by sharing this you’re helping them to help you.? That’s a gift!

Jay is looking for a start up in 3 target industries where he can work his hyper revenue growth magic, and because he’s been clearly communicating this he is in active conversations with 5 right now.

For all 3 of these questions - BREVITY is key.? Your answer to question 1 should be like a short and snappy one liner or tag line.? Question 2’s answer should be narrowed down to 3-5 action verbs, and question 3’s answer should be wrapped up with a call to action on what ideas/advice the person you're talking to has regarding your next challenge.

You did it!? You have nailed your brand so clearly you can confidently make progress now in your career transition project and implement a sales and marketing campaign to the opportunities you want to choose from.? It all really starts with you. What’s your brand and how do you want to use it? The world is your oyster, you just need to communicate who you are and what? you want to do, because if you don’t, know one else will.? So what’s YOUR brand?

You made it to the end there’s more information you need to land a position in 2025 without doing a job search, so save your spot here for Friday’s 20 minute LinkedIn LIVE stream training as it’s filling up FAST: https://www.dhirubhai.net/events/findapositionwithoutdoingajobse7292255548450738177/theater/

See you Friday 11am CST!

For even more resources visit my website and check out My STAR Stories Worksheet to quickly articulate your brand in an interview setting: www.christineckidder.com

About the Author: Christine Graves, SPHR, SHRM-SCP, is a seasoned executive career and mindset coach with over 25 years of experience in Human Resources.? As a recovering HR executive, Christine has worked with diverse companies and hiring managers, giving her unique insights into the hiring process.? Her expertise in leveraging LinkedIn for career advancement has made her a sought-after advisor for executives seeking purposeful transitions.? Her bi-monthly newsletter reaches over 5,400 subscribers, and she engages daily with her 25,000+ LinkedIn followers, sharing valuable career insights and strategies.

To connect with Christine and explore how she can guide your career transition:

• Email: [email protected]

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