- Conversion Tracking:Avoid the common mistake: 99% of advertisers overlook this. For Shopify, use the Google & YouTube Shopping app for accurate tracking. On other platforms, set up tracking with Google Tag Manager or enlist our help.
- Campaign Strategy:Build a revenue engine, often a Performance Max campaign for most brands. Protect your brand with a Branded Search campaign. Don't forget remarketing with visual campaigns like Discovery and YouTube.
- Targeting:Google Ads is shifting towards audience-based targeting. Create audiences with your top keywords, competitor URLs, remarketing data, and in-market segments.
- Ad Quality:Write high-quality ad copy with strong CTAs, promotions, and solutions to pain points.
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