Master the art of selling

For Female Founders, selling their services can often feel gross and icky.

So many of the female founders I know are passionate about their products or expertise, but when it comes to promoting and selling, they experience hesitation or unease. This stops them from making the kind of progress we see with male entrepreneurs.

Why is that? Where does it come from? And what can we do about it?

Read on to find out!

Reasons why women hold back with sales:

1. The fear of rejection, self-doubt, or the perception of being pushy can hinder their confidence.
2. The thought of negotiating prices and convincing potential customers can be daunting.?
3. Connecting their self worth to the value of their product / service
4. Making about themselves and their money mindset rather than the client and the client’s needs.

It is SO IMPORTANT for women to recognise that selling is a crucial aspect of their success. By shifting their mindset and focusing on the value they provide, female entrepreneurs can gradually overcome these discomforts and embrace the art of selling.

In fact - many of my clients now ENJOY it!

Here’s a little bit of history when it comes to women and wealth;

Here's a timeline highlighting key milestones in the history of women and wealth:

Ancient Times: In many ancient civilizations, women had limited rights to own or inherit property. Their economic roles were primarily tied to managing households and supporting families.

Middle Ages: Women's access to wealth remained restricted, as inheritance laws favoured male heirs. However, some noblewomen gained wealth and influence through marriage and strategic alliances.

19th Century: The women's rights movement gained traction, advocating for equality in various spheres, including economic rights. Women started challenging societal norms, with notable figures like Madam C.J. Walker becoming the first self-made female millionaire in the United States.

Early 20th Century: Women's economic opportunities expanded, driven by increased access to education and changing social attitudes. Women entered the workforce, gradually occupying professional roles and gaining financial independence.

Post-World War II: The feminist movement gained momentum, addressing gender disparities and advocating for women's rights. Women's participation in business and finance increased, with more women entering corporate leadership positions

Late 20th Century: Female entrepreneurs and executives became more prevalent, contributing to wealth creation and management. Legislation, such as the Equal Credit Opportunity Act in the United States, helped remove gender-based financial barriers.

21st Century: Women continued to make strides in wealth accumulation, breaking barriers in sectors traditionally dominated by men. Initiatives promoting gender diversity, such as board quotas and female-focused investment funds, emerged to address gender imbalances in wealth distribution.

This may seem like massive progress, but I can assure you this growth has been SLOW and frustrating.?

While significant advances have been made around the world - some countries still live by our western Middle Age standards.?

In the corporate world challenges such as the gender wealth gap and underrepresentation in top-tier positions persist, prompting ongoing efforts to achieve greater gender equality in wealth and financial empowerment.

Research shows that female entrepreneurs often encounter difficulties in securing funding from investors and financial institutions. This is known as the "gender funding gap," where women-owned businesses receive significantly less venture capital funding compared to businesses led by men. This disparity can limit the growth potential and overall wealth accumulation of female-founded ventures.

Also, systemic biases and gender stereotypes can affect women's opportunities for networking, mentorship, and access to business networks, hindering their ability to scale and generate substantial wealth. Unequal access to resources, limited representation in leadership positions, and the impact of caregiving responsibilities also contribute to the wealth disparity.

Time to shake things up for good?

I thought so!

If reading all of this hasn’t given you an aha moment already - I’m about to.?

On a cellular level - women have not had as much time to accumulate to the ‘norm’ of being wealthy.?

Independent money for women is a relatively new phenomenon - and this explains why so many small female business owners struggle.?

Let's go get em' tigers!