Master the Art of Positioning Tech Startups
Sramana Mitra
Founder and CEO of One Million by the One Million (1Mby1M) Global Virtual Accelerator
Launching a technolgy startup is an exhilarating journey filled with innovation, challenges, and endless opportunities. But amidst the excitement, one crucial element often determines the success or failure of your venture - positioning.
Positioning is more than just a buzzword—it's a critical strategy that can make or break your business. Positioning is about strategically placing your product or service in the market to capture attention, drive demand, and ultimately achieve product-market fit. It's about ensuring that your target audience not only knows about your product but also understands its value and how it stands out from the competition.
Whether you're at the helm of a fledgling startup or working within an established corporation, the principles of effective positioning are universally applicable. Positioning is the catalyst for scalability and rapid growth, making it essential knowledge for anyone looking to make a significant impact in the tech industry.
Our course, Positioning for Tech Startups, is designed to equip you with the insights and strategies needed to position your product or service for optimal market success. We breakdown the mechanics of positioning from complex concepts into actionable insights:
Real-world insights and case studies from numerous turnaround projects illustrate how strategic positioning can revive struggling ventures and pave the way to product-market fit. You'll gain a deeper understanding of how to apply these principles to your own business, whether you're launching innovative solutions or refining existing offerings.
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Enroll in Positioning for Tech Startups today and take the first step towards mastering the art of positioning. Click Here to have a discount coupon automatically applied. Or use Udemy coupon code TRY1MBY1MSEP2024POS. ?
Have any questions or comments? You can comment below for an informal Ask Me Anything (AMA) with me!
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Looking For Some Hands-On Advice?
For entrepreneurs who want to discuss their specific businesses with me, I’m very happy to assess your situation during my free online 1Mby1M Roundtables, held almost every week. You can also check out our free Bootstrapping Course, our Udemy courses, YouTube channel, podcast interviews with VCs and Founders, and, to?follow my writings, click "Follow" from here.
Entrepreneur + Seeker | Walking the Kurukshetra with Krishna | Scaling Impact Ventures
6 个月The course "Positioning for Startups" on Udemy is a fantastic resource for early-stage entrepreneurs looking to differentiate their products in a competitive market. It provides practical insights into creating a strong, unique market position and aligning it with customer needs. The lessons are easy to digest, with clear frameworks and real-world examples that help founders establish a solid foundation for their startups. It's a must-have for anyone wanting to stand out and build a compelling brand. Highly recommended for entrepreneurs looking to scale effectively!
Student
7 个月This course gave me a business perspective on how to market and position a product. One of my takeaways is when I have a business idea, I need to be as specific as possible beforehand so that the idea does not become too broad, unoriginal and overly generalized.
Activity looking for Full-Time @SDE roles | Cyber Security Administrator @State of New Mexico - SME in SQL | Computer Science Grad student @UTA | Ex- Software Engineer at Tata Consultancy Services
7 个月This course explained clearly about customer segmentation and competitive markets
Senior Executive-Content Division|Freelancer |AI Intern @ 1Mby1M|C|C++|Python|PostgreSQL|Microsoft office with AI
7 个月Being an all-around course, this program provides effective guidance on the most critical facets of product positioning for enterprises at a various growth level. It focuses on segmentation, competition, and the overall goal, known as the ‘market grid’, which provides the necessary strategies for business success and growth.
||UX Intern @ Arctex || ??? Digital and Traditional Artist ???|| ??Passionate About AI/ML?? || ? Passionate about helping People ? || Previous Artificial Intelligence Internship @ PRE || @ One Million by One Million ||
7 个月Great course! I really enjoyed how you explained customer segmentation and competitive markets. I feel like I have a much clearer understanding of many key topics. Also, I have really enjoyed listening to the roundtables along with the Startup CEO Interviews. Excellent variety of content!