Master the Art of Closing the Sale without Stressing Out

“When closing the sale, take the opportunity to showcase the exceptional service you provide.”

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When we spoke to a client in a service industry recently, they described closing the sale almost like a fight. It definitely was not a stress-free sales closing process.

Remember your last client that you were trying to close that felt more like a fight?

The process of closing the sale seemed almost antagonistic as though you and your potential clients were trying to defeat each other.

But that’s not the way we think of the sales closing process. Closing the sale doesn’t have to be a battle to see who is going to come out on top.

Closing the sale doesn’t have to be an arduous task; rather, it can be a positive, stress-free and enjoyable experience for both parties. The key lies in adopting a service-oriented mindset and emphasizing the value of your offerings over the transaction itself, using the right technologies, and developing a personal connection.

Highlighting the Service when Closing the Sale, Not Just the Payment

During the closing process, take the opportunity to showcase the exceptional service you provide. You probably brought some up in your lead generation, and now is a great time to bring them back into the picture. By redirecting attention away from the payment to the service itself, you can remind them of why they came to you in the first place and create a more positive and lasting impression.

Actionable Tips:

• Develop engaging content that highlights the unique aspects of your service.
• Create an onboarding process that is short, sweet, and engaging to get your client excited to take the next steps.
• Craft compelling narratives and success stories to underscore the benefits of your service.
• Share client testimonials and success stories to illustrate the tangible value you deliver.
• Shift your focus from financial transactions to the positive impact your service has on clients.

Using Technology when Closing the Sale

Leveraging technology is essential for streamlining and enhancing your closing process. Often our customers find themselves uncomfortable with the technology they are currently using. And let’s be honest, technology can be just as much a hindrance if you don’t implement it correctly.

Explore Customer Relationship Management (CRM) tools and scheduling applications to better manage client interactions. Additionally, you can optimize your website to serve as a powerful sales tool. But don’t try to figure it out alone. Talk to a company like BluBambu to see what technology makes sense for your business.

Actionable Tips:

• Implement CRM tools like SalesForce , Monday, Jobber or HoneyBook for efficient client management.
• Utilize scheduling tools such as Calendly and Monday to simplify appointment setting.
• Dedicate specific website pages to outline your service process and onboarding procedures.
• Integrate Tidio, an AI Chatbot, into your website for quick responses and efficient communication. Customize alerts to prompt timely follow-ups based on specific client interactions.

Making Digital Closings Personal

The world is rapidly heading towards full digital interactions. But even in a digital landscape, it’s crucial to infuse a personal touch into your closing process. You can accompany proposals with personalized videos, follow up with short calls, and use automation for personalized text messages to add a personal touch to an automated process.

Automation can enhance efficiency without sacrificing the human touch. By carefully designing automated messages and tailoring them to the client’s journey with a bit of personalization, you can maintain a personalized approach throughout the entire process.

Actionable Tips:

• Create short, personalized videos explaining key points of proposals.
• Schedule follow-up calls to address questions and reinforce a personal connection.
• Implement automation for personalized text messages, maintaining a human touch.
• Craft automated messages that reflect your brand’s tone and style while using personalized information.
• Tailor automated communication based on the client’s unique journey and needs.
• Regularly review and update automated messages to ensure relevance and engagement.

Conclusion

Closing sales need not be a daunting task. By combining a service-centric mindset with strategic technology use and personalization, you can transform the closing process into a positive and enjoyable experience for both you and your clients.

If that is something you are ready to implement but you need some help to figure out, call Blu Bambu and set up your free consultation. We can help you figure it all out. And don’t forget to download your copy of our e-book on how to create a simple but personalized proposal video to enhance your closing process.

Have questions about growing your business? Schedule a free 30 min. strategy call.

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