The Massive Value Of Ideas During These Strange Times

A Short Story On How To Not Let Your Idea Die Before It Has Lived

Being curious, creative and optimistic are behaviours that not everyone naturally gravitates toward. 

It is not hard to be pessimistic in these strange times. 

The quickest way to ensure an idea or a new offering never sees the light of day is to discuss it with people who are risk-averse or don't value failing forward.

You can be passionate and excited by it and you believe it has huge potential. Then someone tells you:

"We need to stick to what we know."

"Customers won't buy it because..."

"It's a bit risky because competitors might make the market hard to enter."

Doubt creeps into your mind and you start questioning yourself and agree with them.

Often people are well-meaning, they're just afraid you will fail and they don't want that for you. They don't want you to waste your time, they want you to be safe. 

Your idea needs you to drive it, develop it and protect it. When that silly little acorn becomes an oak tree, your doubters will be happy. 

Remember, it's not the success they're afraid of.

In times when many businesses are pivoting, it is worth thinking about the massive value of ideas. 

YouTube didn't have a blueprint to get bought by Google, they began life as a video dating site. 

Netflix tried to sell their DVD-renting business to Blockbuster video. 

Successfully pivoting is not easy. 

When done well it is hugely valuable. 

Make sure you're protecting your idea and get fellow optimists to help you plant the acorn.

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Cheers,

Alan Gill