The Massive ROI from Business Influencer Marketing

Let’s start with a bit of love...

Our pets and our families are the best of us. We love and trust them, and we are proud to proclaim them as our own. We are generally our true selves with our families, and while no family is perfect, we keep learning more about ourselves just from being together.?

Most people would say their families are more precious to them than anything else in the world. And with good reason. They are our legacy, and our comfort when the world we’re living in is as tough as it gets.

So what has all this got to do with return on investment and Business Influencer Marketing?

Well, the reality is that the love and trust in families exists at least in part because when we are our true selves - truly authentic - we build those bonds of trust. And the value we attribute to families comes from that trust, from that respect and admiration - that love - that you get with years of shared experience.?

And that’s the basis of every relationship.

We see it in sport, where the best teams are made up of players who really understand and trust each other on the ground. We see it in music, where fans will build around a performer who really engages authentically with their audiences. And we see it in business, where customers will build up their loyalty to brands, and where employees who develop strong relationships are more productive, and their companies are more profitable.

It’s been shown time and again that good relationships produce better outcomes for everyone.??

So it should come as no surprise that business influencers develop strong relationships with their audiences by growing and sustaining a history of authenticity. Their audiences trust them because they are honest. Influencers take special care to ensure their audiences are getting the best advice, and they want to keep the trust that’s built up over time, so they keep producing as much quality as they can muster to keep those relationships strong.?

For companies who use business influencers, this kind of trust is massively valuable. You’re not just getting access to eyeballs, you’re getting the benefit of relationships that take years to establish. So instead of just raising awareness about a product, or trying to attract the attention of a bored passer-by, you’re getting the hearts and minds of a committed audience who have invested in their influencer precisely because that influencer has shown themselves to be worthy of their trust.?

You get sales. And lots of them. Compared with traditional advertising, the ROI from business influencer engagement is massive.?

So next time you think about what’s the best marketing strategy for your business, I want you to think about how you would convince your family - or even your dog - to buy your product. Trust me, it won’t be a billboard. It won’t be Google Adwords. It won’t even be the inherent value of your product.

You’re more likely just to talk to them. And you’ll convince them because they trust you. That’s relationships. And that’s worth everything.