Massage and Media Theory

?"The Literacy; as a form of awareness is a highly specialist and objective source of the think. Stand back objectively and look at the situation. Lettered people can do that.

' I think "radio people" are by far more littered than TV people.' "*

What about digital literacy?

Massage and Media Theory

Marshall McLuhan was a Canadian philosopher and communication theorist who is known for coining the phrase "the medium is the massage." He believed that the medium through which a message is conveyed has a greater impact on society than the message itself.

He wrote several books in the 1960s, including "Understanding Media: The Extensions of Man". Marshall McLuhan's ideas about the impact of technology on society were developed in the 1960s, before the widespread use of computers and the internet. However, his ideas about the effects of different forms of media, such as television, radio, and print, can be applied to the digital age.

“Understanding Media” and “Gutenberg Galaxy” are the books that brought Luhan mainly to fame.

The Medium is the Massage (1967)?

Quentin Fiore, printmaker, and designer of the aforementioned book. It was Fiore's idea to design this book, and after reading his other two books, he wanted to do this book with McLuhan.

The phrase "the medium is the massage" is a play on words, with "massage" being a homophone of "message". McLuhan's argument is that the medium through which a message is conveyed has a greater impact on society than the message itself.?

Marshall McLuhan's concept of "the medium is the message" is a central idea in his communication theory, which emphasizes the importance of the medium through which a message is conveyed in shaping how we perceive and understand information. McLuhan believed that the medium has a greater impact on society than the message itself. This concept is of course relevant today, particularly in the context of *e*commerce and the use of digital technology in marketing and advertising.

McLuhan defines medium as "any extension of ourselves or our senses." Classically, he suggests that a hammer extends our arm and that the wheel extends our legs and feet. Each medium enables us to do more than our bodies could do on their own.?

“ Our clothes are an extension of our skin.

The electrical network is an extension of our central nervous system.”

McLuhan always thought of a medium in the sense of growing space. Since some sort of change emerges from everything we conceive or create, all of our inventions, innovations, ideas, and ideals are McLuhan media. This suggests that the idea that the medium shapes the message is now being applied to the field of science and technology, and that this understanding can be used to better understand how new technologies and innovations are shaping our lives and our world.

"What started as media theory is being placed in a new physical and scientific medium as an extension of the human being."

"The Internet is the media that extend our sensory and nervous systems.? The nodes of a connected biotechnology system that covers the Earth (some call it a noosphere) where each node collects and communicates the inputs and outputs. For now, those are in the form of text, pictures, and video (sight and hearing) with other senses like touch, smell, and even taste to follow."

Is the global village McLuhan mention it a global organism that represents the shared wisdom and knowledge of the human collective? #connectivity ?

Law and Order

In terms of personal rights, McLuhan's ideas suggest that the way we consume and interact with media can have a profound impact on our individual and collective experiences. For example, the increasing prevalence of social media and the constant connectivity may enable both positive and negative effects on our sense of community and self-expression.

McLuhan's concept of "the medium is the message" is still relevant today as it helps us to understand how online advertising shapes our behavior as consumers, how they influence our buying decision, and how they change the way we interact with businesses.

For example, e-commerce platforms shape our behavior as consumers by influencing our purchasing decisions and changing the way we interact with businesses. The medium of e-commerce platforms, such as websites and mobile apps, can manipulate our choices and actions in subtle ways that we might not be aware of.

GDPR aims to give people more control over their personal data and how it is used by companies. One of the key aspects of GDPR is the right to be informed, which means that companies must be transparent about how they collect, use, and share personal data. In this sense, the message, or the information that companies provide about their data practices, is a tool for ensuring compliance with GDPR.

Why is this understanding of "the medium is the message" particularly useful?

It tells us that noticing change in our societal or cultural ground conditions indicates the presence of a new message, that is, the effects of a new medium. With this early warning, we can set out to characterize and identify the new medium before it becomes obvious to everyone - a process that often takes years or even decades. This is just the beginning, we keep fighting. ceci n'est?pas une pipe, keep in touch.

* A pleasant interview with Marshall McLuhan: "Medium is the message" (with Turkish subtitles)

https://www.youtube.com/watch?v=LvvcKlIb7M0

Thanks to R. Naz?m Dikba?