Mass Marketing Tips You Need to Know For a Trade Show

Mass Marketing Tips You Need to Know For a Trade Show

Mass Marketing Tips You Need to Know For a Trade Show

Getting your brand out there is tough especially if you have a lot of competition. Here are mass marketing tips you need to know for a trade show!

Keyword(s): mass marketing

Trade shows are always a big opportunity to connect with many like-minded industry leaders and reach your audience, too.

Through speaker series, social media, and fun evening events, the networking never stops.

Meanwhile, your mass marketing efforts are building a brand presence both at the trade show and as something for people to watch out for. But, how do you know it's working while you're in presentations and making pitches?

It's easy to get a little caught up in the events of the day.

Thankfully, we have all the tips you need to make sure you get as many leads as possible, both through mass marketing and in-person efforts.

1. Know the Show's Hashtags

Specific show hashtags are your golden ticket to join the online conversation.

This is what anyone who's anyone will be using during their time at the event. You can use it to add your insights or as a researching tool.

One of the best things about hashtags is being able to see what everyone is doing and talking about, without necessarily saying something right away.

Keep an eye on the kind of traffic a show hashtag gets. It will hint at what people are most excited for during the trade show, and tell you the top influencers in attendance.

You should already have an idea of who these people are, but checking the hashtag can help confirm. It may also give you additional people to look out for.

2. Go Where Your People Are

Once you've done a little research, meet the people where they are.

This applies to two groups: the leaders you look up to and want to meet, and the audience you came here to reach.

Trade show influencers will typically be guiding the conversation online. They will tweet about trade tips and speaker sessions. Or, they might even post a picture of where they are on Facebook or Instagram.

Go where they are online and in-person. Know what your best social media channel is to reach them, and make sure to show up to one of their meet-ups or scheduled talks.

For your audience, be as available as you can be without pushing sales all the time. One of the best ways to approach mass marketing is to stay present.

Focus on making genuine connections, and push the right content for your industry.

This could mean tweeting insights and tips all day long. Other markets may find the perfect Instagram post to be enough, with a few sneak peeks on your story.

3. Have a Team of Leaders

Trade shows are both an in-person and online experience. As such, you need to divide and conquer.

If you are the face of your brand, you need to be out shaking hands and having in-person conversations. However, there has to be someone you can trust to manage social media in the meantime.

This person is the mass marketing leader of the event. They will be the one with their eyes and ears all over the web, looking for the big happenings and takeaways of the day.

Keep the communication flowing with your team. Set daily goals and expectations to be as effective as possible.

4. Share Before and After the Show

Communication is key when it comes to building brand recognition and making connections.

Don't wait for the day of the trade show to start talking.

Get the excitement building by sending out a few social media posts beforehand. Talk about what you're most interested about going into the show. Share where you will be as well.

After the trade show is packed up, keep the conversation going a little longer.

Talk about what your biggest takeaway was. This can be in the form of a blog post or as part of an email newsletter as a step beyond social media.

5. Create Something Memorable

Just as it's important to talk about your takeaways, you have to plan to be someone else's.

Attending a trade show is more than showing up and shaking hands. It's about creating something of value to bring to the experience.

Maybe this is a fun hashtag for your company to start. Maybe it's an activity at your booth that is different from what people expect.

Your mass marketing moment can be anything, but make it good.

Plan it months in advance so when you get to the trade show you don't even have to think about the execution. The more natural it feels to you, the more excited you can get and the more amount of people will remember it.

6. Plan a Meet-Up

One of the best ways to create a memorable experience at a trade show is to plan a meet-up.

This is a great opportunity to tie together many of your mass marketing efforts.

It gives people something to look forward to while you're sharing before and during the show. Plus, it's easy to get the meet-up out there when you use the official hashtags and drop the details into some of the conversations you join.

Meet-ups can be as casual as a place and time for drinks or a little more formal with something special planned. They are your chance to make unexpected, powerful memories with leaders and potential clients alike.

7. Be Genuine and Have Fun

No matter what direction you choose to take your mass marketing in, never forget the value of authenticity and a little fun.

Specifically, be sure to stay genuine in every conversation you have. Communicate with every individual in a unique way to show you care, both online and in-person.

Don't be cookie-cutter about your pitch, and especially about your follow-ups. Address people by their name and say something you appreciated about your time together.

Remember, as much as trade shows are about building business, they come down to making connections.

It will be much easier (and more effective) for you to get your name out there when you care about the people you meet and have fun doing so. This is one of the smallest things you can do to stand out in the biggest way.

Stand Out with Mass Marketing at Your Next Industry Event

Think of the next trade show you have on your calendar.

Are you prepared to apply the tips mentioned above?

You may have the networking and interactions down, but you have to take it a step further to be remembered.

Consider mass marketing with a custom-made pedicab! Our cabs are a prime opportunity to put your brand in front of the people you will meet. They are a fun, casual way of gaining brand recognition in a convention of thousands.

Don't pass up this chance to create a special memory for your audience.

Contact us today to talk about your options!