Maslow's "Self Transcendence Model"
The interesting thing about art, business, prognostication, visualization and imagination is the intersection. As I'm catching up on suggestions and concepts relayed by colleagues the past week, I refer to Abraham Maslow, famous and revered for his Hierachy of Needs. It turns out there was another need, one Maslow only expressed close to his death. Maslow’s forgotten pinnacle: Self-transcendence.
As we have the internet, there is no need for explanations here beyond the obvious. https://bigthink.com/neuropsych/maslow-self-transcendence/
To backtrack through the gates I ask you, isn't this the "purpose" of art? Houston's Rothko Chapel would seem to bridge that divide https://www.wikiart.org/en/mark-rothko/orange-and-yellow
My colleague, the noted Art Director, Terry Green (22 Product) would say, "all of business is art."
Now having conversationally linked art, spirituality and business; gaps in expectations leapt.
For those struggling with reaching Self Actualization for a variety of reasons and circumstances, this Self Transcendence vision may elude.
For Patreon friends - that's why were here. For the creator draws on tools of the trade, the "view from here" where it is you are to include and soften barriers to knowing self understanding and as Rumi reminds, love (of the Universe and Everything).
So I ask you to remember, we are fully 360 degree humans, capable of vast understanding and emormous capabilities from a limited perspective. We bring this to business with design, imagery, emotion, empathy and thought, research in the field, the gathering of data, the way we see it, the way it feels, the way we communicate.
-Robert Lundahl
With over 25 years in the communications profession, we solve human problems by identifying them and executing the best solution.
Our company began in Silicon Valley, and our award winning teams are known and applauded for creating exceptional, original, high quality films shot in 23 countries.
As time and markets evolved, our work became increasingly diverse, remotely managed, and process focused.
Today, we create innovative communications products and strategies, and organizational development roadmaps, alongside providing executive consulting services.
The company evolved its name and its brand from RL | A to Agence RLA, LLC.
Agence = Brand Engagement