This is not a mask...

Vistaprint, known for its printing services on products including business cards, mugs and postcards, is doing a brisk business in face masks. The masks are supported by an ad campaign called “This is not a mask,” positioning them as confidence builders that allow socializing. “No one wants to see the world in masks forever,” says Chief Marketing Officer Ricky Engelberg. “But in this timeframe, it’s so important that people are comfortable with the masks they have and excited for them and still able to be themselves.”