Marvin Chow, Think Piece

It's an odd place to be in your career where your thoughts, advice and journey has the opportunity to inspire and shape the path of others. Giving back to those coming up Marketing is something I believe deeply in. From leading, managing and mentoring, to sharing insights and perspectives of my own -- we must all make time to raise the floor for the next generation.

Starting to capture some of the written Think Pieces I've been involved in one place:

[2022 December] Google and Kraken Marketing Executives: Credibility, Collaboration, and Creativity to Lead into the Future. What elements transform a startup into an established brand??According to?Marvin Chow, VP of Global Marketing at Google, and?Mayur Gupta, CMO at Kraken, it’s about credibility, collaboration, and creativity. In their discussion on MTM Visionaries, they talk about their journey of revolutionary innovation, how they have masterfully blended the worlds of product, engineering, and marketing, and the exciting challenge of digging out user needs behind cutting-edge technology.?

[2022, November] Be the Stage, Not the Star. Today’s marketers are tasked with telling stories that not only represent their products, but that also empower their customers. As VP of Global Marketing at Google, Marvin Chow understands better than anyone how important it is for a brand to have a positive impact and help its users do the same.

[2022, October]?The Power Of Searching: Chow Seeks For Innovation At Google. Over the past 12 years, Marvin Chow, BC ’95, has become a key innovator at Google, where he currently serves as vice president of global marketing and plays a key role in reimagining Google Search.

[2022, September] MTM Member Spotlight: Marvin Chow. Hear about Marvin's career journey, what he's working on now, what he's looking forward to in the future, and his top career advice.

[2022, June] Mr. Chow goes to Washington. Thoughts on my trip to Washington DC for a set of discussions with elected officials and Asian leaders from government and business. The goal of the trip was to both educate people on the importance of the Asian community and lay the groundwork for key work streams that will set us up for future growth and success in partnership with the government.

[2022 March] The CMO Podcast: Lorraine Twohill & Marvin Chow. Google veterans, Lorraine Twohill & Marvin Chow join Jim Stengel to discuss the most ubiquitous brand in the world, Google. In this conversation, Lorraine and Marvin share insight on Google's Pixel Super Bowl ad, how Google stays true to their purpose by never forgetting who they are and why they were founded, what they look for in the talent they hire, how their employees are their richest source of ideas!??

[2021 December] 4 lessons this Google VP learned about inclusivity in 2021: ‘We must own our blind spots’. This year, I realized that not being racist isn’t enough. It delivered urgency to be actively anti-racist in both my personal and professional life. Though my individual diversity, equity and inclusion (DEI) journey will look different from yours, what hopefully unites us is our commitment. To help, here are four DEI lessons I learned from my work, along with tools to inspire all of us in 2022. After all, our work is never done.

[2021 October] ADWEEK 50: How Marvin Chow's Efforts Made Google an Authority in Purpose Marketing. Between a global social movement that raised the stakes around racial equity and the harrowing peak of the pandemic, the last year has made clear that a perfunctory approach to purpose-driven marketing is no longer going to cut it. With these wake-up calls in mind, Google vp of global marketing Marvin Chow has emerged as a leading voice in modeling a new approach to cause marketing, one that engages with big societal issues in a sincere and impactful manner.?The VP of global marketing believes in a 'burn it down and start again' approach.

[2021 September] Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing. From mass resignations of employees to a slew of new home-bound hobbies, the pandemic era has been as a time for re-evaluation of priorities for many people. Brands need to recognize that consumer self-reflection and follow suit in their own way—by re-examining their purpose and the messages that they put out into the world.

[2021 June] A Google VP's Father's Day Letter to His Asian American Kids: 5 Lessons to Learn When You're Older. Every year, I make time reflect on the promises, lessons and ideas that I want my two young daughters to learn when they're older. As an Asian American parent, husband and business leader, I wrote a Father's Day letter — encompassing many of those things — that I look forward to sharing with my kids one day.

[2021 May] Honoring Asian Pacific American Heritage Month at Google. This year, for Asian Pacific American Heritage Month, Google is reaffirming its commitment to standing with the Asian and Pacific Islander community in the fight against hatred, while also honoring the diversity of different Asian cultures and elevating API voices. We’re doing this in part by launching a number of initiatives that uplift the API community through our products and in our own workplace.?

[2021 March] 4 COVID-era trends that will have a lasting impact on the products and experiences people want. To say the last 12 months have been challenging is an understatement. But as pragmatic optimists energized by ideas of “what’s next,” we’re drawn to the silver linings from the last year. As ravaging and upending as the pandemic has been, it has also illuminated consumer shifts that are already transforming the future of marketing.

[2021 February] Google’s VP of Marketing Marvin Chow On WallStreetBets, Angel Investing & Success. In this episode, we divulge in Marvin’s leadership style, his love of food, angel investment & advisor strategies & of course his commitment alongside Google to invest and uplift underrepresented communities.

[2021 February] With Violence Against the Community on the Rise, Asian American Marketing Leaders Seek Action. Last year, as the Covid-19 pandemic gained its devastating momentum, another scourge emerged: racist attacks against America’s Asian population. Adweek’s DEI Community—specifically, Asian American marketers—came together to discuss the current state of action (or lack therof), the traditional challenges the community faces and, crucially, steps that can be taken within the industry and among allies.

[2021, January] 3 Thoughts on Elevating the Asian Voice and Inclusion in Marketing. Thoughts from the Ad Age's Asian American Pacific Islander (AAPI) Town Hall I participated in where we discussed “barriers to internal representation that the AAPI community faces in the advertising and marketing world.”

[2020 September] What 2020’s teaching us about rebooting our storytelling fundamentals. Everyone has a favorite meme to describe the brutal disaster of a year 2020 has been. But if there’s an upside, the events of 2020 have driven us to reflect on what’s most important, recalibrate expectations, and recommit to the values we want to uphold. The core storytelling principles simply don’t change – no matter how upside down everything else seems to be.

[2020 June] Promises to my young daughters this Father’s Day. Every year, I make time reflect on the promises, lessons and ideas that I want my two young daughters to learn when they're older. As an Asian American parent, husband and business leader, I wrote a Father's Day letter — encompassing many of those things — that I look forward to sharing with my kids one day.

[2020 April] How Google's Marvin Chow Balances Data With Empathy to Drive Brand. 10-year Google veteran and self-proclaimed nomad, dreamer and geek, Marvin Chow credits much of his career success to being curious and self-motivated. In his current role as Google’s VP of global marketing, Marvin is focused on using tech like AI and ML as a force for good, while exploring their creative possibilities.

[2020 March] Brands Need to Show Support and Make Actionable Change for the Asian American Community . Xenophobia toward Asians existed long before Covid-19 and will exist after the pandemic retreats. We can’t solve racism, but let’s not waste the opportunity in front of us. Covid-19 has delivered a shared experience that’s unprecedented for every type of person around the globe. It’s a unique chance to galvanize behind our shared humanity and recommit to driving unity.

[2019 May] The only Asian in the room: a tale of embracing your otherness. In honor of Asian Pacific American Heritage month, I wanted to take a second to reflect and share my journey of how I got to where I am today. I’ve traditionally been one of the few Asian, let alone East Asian leaders where I work. Given this, over the past year or so, I’ve come to realize how important it is for me to share my story, find common ground and help create a path for the next generation of Asian leaders. As part of my journey, I wrote down my diversity narrative.?