Martechseries Weekly Newsletter
MarTech Series
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
Interview of the week
Krish Mantripragada, Chief Product Officer at Seismic chats about the latest trends in use by modern GTM teams while discussing more on the impact of AI across every marketing and sales process in this MarTech Series catch-up:
NEWS OF THE WEEK
If you’ve never heard of “marketing operations,” sometimes known as “MOps,” you may be missing out on few aspects that are essential for building strong company procedures. Modern marketing departments rely heavily on Marketing Operations (MOps) as the backbone, supporting, coordinating, and maximizing marketing efforts. In the past, MOps have overseen integrating technology, optimizing workflows, and tracking results to make sure marketing plans are carried out successfully. If you’ve observed that your marketing team appears to have trouble meeting deadlines or being organized, MOps can offer a structure for reliable processes and transparent communication. Read More........
Industry veteran Johannes Stehr to spearhead European growth and enhance local support for global clients. Diversified, a leading global technology solutions provider, announced the appointment of Johannes Stehr as Vice President of Enterprise EMEA. This strategic hire underscores Diversified’s commitment to developing world-class enterprise offerings and addressing the growing demand for consistent global technology standards with robust local support. Read Now........
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), announced that it is entering the Mexican market. This strategic move underlines Amagi’s commitment to worldwide growth and adds weight to its belief in the massive potential of the Latin American media and entertainment scene. Amagi also announces the appointment of Miriam Rios as the Director of Account Management, to lead its sales efforts in Mexico. With an impressive track record in Sales Advertising and Commercial Intelligence in linear and nonlinear video, working for ad tech, Pay TV, and Media Agencies, Miriam will be a stalwart in establishing a presence, building solid partnerships, and driving business growth for the region at Amagi. Read Now.............
The State of GenAI in Enterprise Marketing points to 4x ROI for Enterprises Leveraging GenAIBotco.ai has released its annual report on the State of GenAI in Enterprise Marketing. Detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to significant return on investment for enterprises leveraging GenAI in their marketing. The report reveals that 52.4% of enterprises are now leveraging GenAI tools, resulting in improved efficiency, engagement, and innovation. With over 1,000 professionals from marketing, sales, and customer service surveyed, the report highlights key benefits and challenges faced by enterprises adopting GenAI. Notably, companies utilizing GenAI chatbots have experienced a significant boost in customer engagement and sales conversions, with over 30% reporting increased effectiveness. Read Now...........
领英推荐
Crackle Technologies has raised a $1.7M pre-seed round to build AI based products to help publishers maximize their adtech earnings. Round is led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King, Dainik Jagran, Amar Ujala and others have bestowed their faith in the Crackle team by joining as investors. Crackle is expanding across Southeast Asia with a focus on Vietnam and Indonesia. Read Now.............
GUEST INSIGHTS OF THE WEEK
By Chris Roebuck,?CEO and Founder of? Clicktivated Video, Inc.
By Krishna Dunthoori , Founder and CEO, Apty
Podcast of the week